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Published byJason Park Modified over 8 years ago
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PLASTIC MONEY
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PARTIES CONCEPT OPERATIONAL ASPECTS PRODUCT AUGMENTATION EMERGING SCENARIO
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PARTIES CARD ISSUERS CARD HOLDERS MEMBER ESTABLISHMENTS MEMBER AFFILIATES CLEARING AGENCIES
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FEATURES CREDIT CARD / CHARGE CARD ISSUANCE PAYMENT PERIOD AMOUNT OF PAYMENT INTEREST PAYMENT ANNUAL COMMISSION MAXIMUM PURCHASE AMOUNT
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CREDIT CARD / DEBIT CARD PAY LATER – PAY NOW CREDIT AVAILABLE – INSTANT NO ACCOUNT ACCESS – AVAILABLE NO ACCOUNT OPENING – REQUIRED NO NETWORK REQUIREMENT – POS NO BALANCE REQUIRED – REQUIRED RISK OF FRAUD – MINIMIZATION OF FRAUD
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OPERATIONAL ASPECTS ISSUE PURCHASE REALIZATION
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PRODUCT AUGMENTATION PERSONAL ACCIDENT INSURANCE CASH WITHDRAWAL FACILITY INCREASE IN CREDIT LINES ‘ADD-ON’ FACILITY LEVERED INVESTMENT FACILITY AFFINITY CARDS
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ISSUES DRAFT GUIDELINES ISSUE OF CARDS INTEREST RATES / OTHER CHARGES BILLING DIRECT SELLING AGENTS CUSTOMER RIGHTS RIGHT TO PRIVACY
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…Contd. CUSTOMER CONFIDENTIALITY DEBT COLLECTION GRIEVANCE REDRESSAL MONITORING
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BRANDING BRANDING STRATEGIES CO-BRANDING BRAND MEASUREMENT
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CO - BRANDING ENHANCES BRAND REPUTATION INFLUENCES CONSUMER PSYCHE
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BRAND MEASUREMENT KEY BRAND METRICS CUSTOMER EXPERIENCE CUSTOMER RETENTION CUSTOMER LOYALTY
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PRICING FACTORS INFLUENCING PRICING DECISIONS PRICING ISSUES GUIDELINES FOR PRICING
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FACTORS INFLUENCING PRICING DECISIONS CONSUMER PRICE AWARENESS PERCEIVED PRICE VALUE
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PRICING ISSUES RISK-BASED PRICING USE OF APRs FEES
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GUIDELINES FOR PRICING FAIR PRACTICES CODE
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PROMOTIONAL MIX CREDIT CARD ADVERTISING SALES PROMOTION PERSONAL SELLING PUBLIC RELATIONS RBI REGULATIONS
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CREDIT CARD ADVERTISING ADVERTISING OBJECTIVES ADVERTISING APPEALS ADVERTISING MEDIA
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SALES PROMOTION INTRODUCTORY OFFERS CASH BACK SCHEMES REWARD PROGRAMS CAUSE-RELATED MARKETING
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PERSONAL SELLING DIRECT SALES FORCE DIRECT MAIL DIRECT SELLING AGENTS CALL CENTERS
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DISTRIBUTION BRANCH NETWORK
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CURRENT SCENARIO CREDIT CARD USAGE TECHNOLOGY CORPORATE USAGE FRAUDULENT PRACTICES PRIVACY ISSUES AND SOFT TARGETING CRM IN CREDIT CARD MARKETING
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