1. USB SUSTAINABILITY COMMUNICATIONS QSSB Roundtable - May 28, 2015

2. Where We Are Now Situation: Customers are demanding a sustainable product Reality: 95 percent of U.S. soybeans are grown sustainably

3. The Challenge Farmers’ self-perception – Only 28% of U.S. soybean farmers very much believe they are sustainable

4. SUSTAINABILITY STRATEGY Phase I: Current Efforts Phase II: Begin January 2016 Phase III Farmer Awareness Farmer Ownership Continuous Improvement

5. PHASE I: FARMER AWARENESS Focus: – Farmer awareness and belief of their sustainability – Farmer knowledge on what makes them sustainable – Customer awareness of U.S. soy as a sustainable product

6. Tactics National Print/Radio Placements and Regional Radio Value Chain Support Direct Mail Beyond the Bean Placements Display Banner (Web) Targeting Website – www.sustainablesoy.comwww.sustainablesoy.com Grain Hopper Wraps

7. FY2015 Timeline July www.sustainablesoy.com www.sustainablesoy.com launches Grain Hopper Wraps July-December Digital Content/Banner Ads Radio Ads Print Ads September-October Value Chain Communications December Beyond the Bean Insert Direct Mail

8. Web Targeting Sustainability added to navigation bar across 17 Penton/Farm Progress websites

16. Topics of Focus Crop Rotation Water Management Reduced Tillage Nutrient Management Pest Management Record Keeping Precision Farming Conservation

17. Content Approach Focus on Individual Farmers – Grass roots effort Sustainability Definition Spectrum – What does it mean to farmers? – What does it mean to soy’s customers? Aggregate Region-Specific Practices – Challenges often localized

18. How You Can Be Involved Share our stories with your farmers – Help us connect to others Connect your farmers with us – Amplify reach of communications Provide resources to farmers – Success of new practices

19. Year One (Farmer Awareness) Year Two (Focus on Continuous Improvement) Room to Grow in Future Develop comprehensive definition based on individual farmer practices Farmers have resources in their region for best practices Continuous improvement based on peer information

20. PHASE II: FARMER OWNERSHIP Focus: – Farmer belief and pride in their sustainability – Importance of continuous improvement – Customer recognition of U.S. soy as a sustainable product

21. Proposed Tactics - Content Sustainability Display Banner/Web Targeting Sustainability Champions – Earned Media Management for www.sustainablesoy.comwww.sustainablesoy.com – Addition of state program info Sustainability Matters Tour

22. Proposed Tactics – Commodity Classic Commodity Classic – Sustainability Message Commodity Classic Sponsorship - ASA Conservation Legacy Awards Sponsorship - ASA

23. Proposed Tactics – Farmer Engagement Farm Progress & Husker Harvest Days – Sustainability Message Collateral Materials Sustainable Selfies

24. PHASE III: CONTINUOUS IMPROVMENT Focus: – Farmers implementing more BMPs – Farmers seen as worldwide leaders in sustainability efforts – Customer preference of U.S. soy