1. Title of the slide Second line of the slide International Engagement for Colleges ColegauCymru Workshop Cardiff 13 th May 2014 Natalie Warren-Green AoC India UK Manager

2. Title of the slide Second line of the slide International Engagement for Colleges This Presentation Covers: 1. Introduction: Some Statistics and Trends 2. Approaches to International  Why?  What?  How? 3. In-bound Student Recruitment  Opportunities; Challenges; Investment 4. In-Country Activity  Opportunities; Challenges; Investment 5. Stages of Engagement 6. Discussion

3. Title of the slide Second line of the slide 1. Introduction In-bound UK Statistics 2013  60, 000 overseas students (international and EU)  31,000 Tier 4  £350m in tuition fees and £980 million in living expenses (International Growth and Prosperity, DBIS)  Not just commercial – a global experience In-Country trends  Colleges developing international partnerships and models of Trans National Education

4. Title of the slide Second line of the slide 2. Approaches to International Why?  Student Enrichment Student exchanges funded by Grant & Donor agencies Enriches the experience of all learners and staff ‘Delhi for Deptford’ A better place to work and study  Profile Building Brand resonance leading to stronger recruitment Raises a College’s profile; locally, nationally and internationally  Commercial Opportunities Challenge of UK funding – new revenue streams required A logical extension of a College’s strategic direction, mission and organisational development Governments worldwide focusing on skills agenda

5. Title of the slide Second line of the slide 2. Approaches to International What  In-bound Recruitment Tier 4 HTS Non Tier 4: Short courses and ELT  In-country Development Direct delivery Teacher Training/Train the trainer Master trainer Curriculum/Capacity building Student exchanges Consultancy: methods; apprenticeships

6. Title of the slide Second line of the slide 2. Approaches to International How?  In-bound Recruitment Direct Agents  In-country Development Institutional partnerships Consortia Setting up campuses

7. Title of the slide Second line of the slide 2. Approaches to International Where?  EU  India/South Asia  South East Asia  China  Far East – Japan and Korea  MENA/Saudi Arabia/Kazakhstan  Latin America

8. Title of the slide Second line of the slide 3. In-bound Student Recruitment OpportunitiesChallengesInvestment Tier 4 HTSA level Access courses HNDs Foundation degrees Achieving Tier 4 HTS UKBA visa restrictions Admissions staff training Agent recruitment and management Agent commission Marketing Travel – engagement Non Tier 4Short Courses Medium courses (e.g. ELT) Countries without visa restrictions Capacity Timing of courses Agent commission Marketing Travel Translation

9. Title of the slide Second line of the slide 3. In-country Activity OpportunitiesChallengesInvestment State initiativesTracking opportunities Bid & Tender writing Breaking in and relationship building from a distance Initial set up cost Capacity Getting whole staff buy in Trust Financial transfers Legal implications Deciding appropriate level of investment Lead time and ROI Travel, Market Missions (e.g. AoC Missions) Memberships (e.g. AoC India) Local staff Curriculum staff – to travel or backfill Consultants – to represent direct or backfill Donor initiatives (e.g. EU; British Council; World Bank etc. ) Industrial body requirements Employer requirements Local provider partnerships

10. Title of the slide Second line of the slide Stages of Engagement Stage 1 – Getting Started College ‘buy in’ Internal stock take International Strategy What and where Team and budget Targets Offer – academic, pastoral and commercial HTS Marketing materials Stage 2 – Entering the Market Select key markets – BC, AoC, UKTI etc Agent and/or partner strategy Exhibitions, agent visits, partners, delegations Embedding HTS Utilising international links e.g. World Skills Explore funding opportunities Get dos and don’ts right Stage 3 – Delivery and Consolidation Sign MoUs Agree key UK and international partnerships Embed student support systems Monitor quality of international work Develop international offer and partnerships Join international networks and events Commitment to Quality - AoC International Charter

11. Title of the slide Second line of the slide 5. Discussion: International Engagement How do you or will you get… Representation Overseas: Government, sector stakeholders, overseas governments, industry and networks, media Promoted in Key markets: Delegations, sector wide response, lobbying (Home Office, BIS) Supported through implementation Individual Colleges and networks, membership organisations (AoC India), International Portfolio Groups

12. Title of the slide Second line of the slide 5. Discussion: International Engagement AoC India Launched January 2013 AoC India Ltd Managed by participating Colleges 33 partner Colleges Access the Indian Market Represent, Promote and Support One Welsh College to date

13. Title of the slide Second line of the slide Thank You! International Contacts: John_mountford@aoc.co.uk Ayesha_williams@aoc.co.uk Marguerite_hogg@aoc.co.uk Michelle_pozniak@aoc.co.uk AOC India Contact: Natalie _Warren-Green@aoc.co.uk Marguerite_hogg@aoc.co.uk