1. Put It in February 16, 2011

2. “Put it in the Beak” means… “Put it in your website’s “news feed or calendar.”

3. “Why can’t I just put it in the Beak? Why do I need to put things on a website to get them into an e-mail?”

4. Our Goal: Communication E-mail is one form and reaches some audiences. We also use: The website RSS Social media Traditional media

5. Calendar Event News Post RSS Feeds/ Other Websites IUP Daily IUP News Facebook Press Releases Twitter Central Calendar The Beak Alumni Connections Parent Connections Student Calendar Community Calendar IUP Daily The Beak Sharing on social media/e-mail

6. One post does it all

7. E-Mail

8. Website

9. Social Media

10. Traditional Media Press releasesNews organizations

11. Does every news post go out on every channel? No. Bits are (basically) unlimited but attention is limited. This is the main concern of the editors for each channel.

12. Managing Attention on E-mail Focus on items of interest to this audience Keep top stories at the top

13. Managing Attention on Social Media Facebook: 0.5 to 1 post per day Twitter: many stories per day Choose those that interest our audience Edit for the medium

14. Next Steps Additional reviews of news posts Revamp of news and events section on website Deletion of older news posts

15. Getting Things into IUP Daily and the Beak

16. To Enable System Notification E-mail, go to this page: www.iup.edu/page.aspx?id=66635

27. No more e-mails to campus-event@iup.edu

28. Writing an Effective News Post

29. Effective News Posts Make important details obvious Provide access to more information

30. Make Important Details Obvious Inverted pyramid Meaningful title and summary Scannable text

31. Inverted Pyramid Many readers won’t finish the story, so put the most important details first.

32. Who, What, When, Where, Why

33. That said, some people won’t see the actual story.

34. Meaningful Title and Summary Some readers may not see the actual story. Do your best to communicate the most important points in the title and summary.

35. Good Headline Tells the Story Don’t “Jones Publishes Article” Do “Jones Publishes Solution to Global Warming”

36. Title and summary: News page

37. Title and Summary: IUP Daily

38. Title and Summary: the Beak Checklist for Successful News Posts

39. Title and Summary: Phone Checklist for Successful News Posts

40. Scannable Text Those who are reading your story are probably skimming. Make important details stand out.

41. Aids for Skimmers Headings Lists and tables Images Event details box Video

42. Styles, headings, and images Checklist for Successful News Posts

43. Introduction style Checklist for Successful News Posts

44. Headings and images Great place for keywords Checklist for Successful News Posts

45. Headings and Images Great place for keywords Checklist for Successful News Posts

46. Lists Checklist for Successful News Posts

47. Tables Checklist for Successful News Posts

48. Event Details Box Checklist for Successful News Posts

49. Event Details Box Checklist for Successful News Posts

50. Video Checklist for Successful News Posts

51. Provide Access to More Information Some people will want more details. Make sure they can find them.

52. Provide Access to More Information Link calendar item to news post or webpage Link news post to website Provide context within story (supporting details)

53. Calendar Events Link them to a news post or other webpage for more information.

54. Link calendar event to post or page Checklist for Successful News Posts

55. Link calendar event to post or page Checklist for Successful News Posts

56. Link calendar event to post or page Checklist for Successful News Posts

57. Link calendar event to post or page Checklist for Successful News Posts

58. Link calendar event to post or page Checklist for Successful News Posts

59. Note Event Types Checklist for Successful News Posts

60. Central Calendar Checklist for Successful News Posts

61. Community Events Calendar Checklist for Successful News Posts

62. Student Events Calendar Checklist for Successful News Posts

63. Link News Item to Website Some people won’t be on the IUP website when reading your news. Make sure they can find their way there.

64. Link news to website Checklist for Successful News Posts

65. Some people see news out of context: RSS Checklist for Successful News Posts

66. Some people see news out of context: RSS Checklist for Successful News Posts

67. Some people see news out of context: RSS Checklist for Successful News Posts

68. Some people see news out of context: RSS Checklist for Successful News Posts

69. Some people see news out of context: RSS Checklist for Successful News Posts

70. Some people see news out of context: RSS Checklist for Successful News Posts

71. Provide Context in Story Make supporting details available for people who want or need them.

72. Provide context in story Checklist for Successful News Posts

73. Provide context in story Link(s) Checklist for Successful News Posts

74. Provide context in story Details of news Explanations/ background info Checklist for Successful News Posts

75. Provide context in story Short bio Checklist for Successful News Posts

76. Provide context in story Background info on department or office (boilerplate) Checklist for Successful News Posts

77. Learn More: Promoting Your Department Using News and Events Tuesday, February 22 1:00 to 3:00 p.m. IT Support Center Training Lab, Delaney Hall, Room G41 Advance registration required