1. Culture, Society & Technology Technological Determinism vs. Social Constructivism

2. Today… What exactly IS technology, and why are social scientists interested in it? Social Constructivism vs. Technological Determinism: Does society influence technology or does technology influence society? (or both…?)

3. Technology Technology: Universe of tools, means and methods we use to interact with environment Includes anything that helps us do things we could not otherwise do, or lets us do them cheaper, faster, easier

4. Social Studies of Science and Technology Also known as “Science and technology studies,” “Science, technology and society studies” 1960s: social movement with interest in controlling technology due to perceived impact on society 1980s: academic field with focus on creating knowledge rather than informing policy Encompasses many different fields including several of the social sciences, all united by interest in intersection of society, technology, culture

5. The Relationship Between Technology & Society Technology  Society Technological Determinism – Hard version Society is influenced by technology Technology  Society Social Constructivism – Hard version Technology is influenced by society Technology  Society “Soft” Determinism or “Weak” Constructivism Technology both influences and is influenced by society

6. Technological Determinism Technology influences society, but society does not influence technology Technological development is an autonomous process independent of society Technological, not social, factors determine success of a technology; the inherent superiority of a technology leads to its success Technology develops in a linear fashion

7. Example of Technological Determinism 

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9. Social Constructivism Society influences technology Technology is a dimension of society Technologies do not succeed due to superiority alone – also social factors, relevant social groups Technological development is not linear

10. Example of Social Constructivism

11. Video: AOL Commercial - 1995

12. Genevieve Bell Anthropologist at Intel – Interaction and Exeperience Research Director Technologies are adapted by cultures to support EXISTING patterns of behavior

13. Genevieve Bell Anthropologist at Intel – Interaction and Exeperience Research Director Technologies are adapted by cultures to support EXISTING patterns of behavior

14. Sherry Turkle Psychologist at MIT – Professor of Social Studies of Science and Technology People are increasingly dependent on technologies, and increasingly disconnected from each other

15. Sherry Turkle Psychologist at MIT – Professor of Social Studies of Science and Technology People are increasingly dependent on technologies, and increasingly disconnected from each other

16. Video: Sherry Turkle, Connected, but Alone?

18. Next time… The Individual & Society Conformity & Deviance Personality & Culture