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Managing Generational Diversity How to get the most out of each person on your team
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Agenda Why is this so Important? Generational Demographics Generational Traits Concepts, Ideas, & Best Practices Discussion
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The competition for top-tier talent is still fierce
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Generations work side by side, which could cause issues
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Productivity is linked to work environment
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Stakeholders are from all generations
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Generational Demographics Baby Boomers Generation X Generation Y
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Baby Boomers 45 to 63 Years of Age U.S. Population: 78 Million Traits: Work Centric Self-Centered Political Not Budget Minded Disillusioned Youthful Identity Team Players Competitive Still Learning
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Generation X 32 to 44 Years of Age U.S. Population: 53 Million Traits: Entrepreneurial Self-Reliant Pragmatic Work/Life Balance Desires Development Cynical Impatient “My Way” Less Loyal
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11 to 31 Years of Age U.S. Population: 84 Million Traits: Self- Absorbed Short Attention Span Entitlement Attitude Inexperienced Tech-Savvy Generation Y Non-Conformist Sponges for Learning Life over Work Multi-Taskers
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So Here’s the Big Issue…
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Largest Workplace Demographic Shift in Decades In 2010: 40% of the workforce will be of retirement age, but now many will not be retirement ready There will be a 20 – 30% drop in 30 – 45 year olds
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Largest Workplace Demographic Shift in Decades Since 2000, 80% of new businesses are started by Gen X “Interesting Work” is the top priority 62.5% of those under 30
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Largest Workplace Demographic Shift in Decades Until recently… 2 Leave – 1 Enters But now – 1 Leaves - 2 Stay – 1 enters – a bunch try to enter
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Largest Workplace Demographic Shift in Decades Older Baby Boomers are Hanging Around
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Largest Workplace Demographic Shift in Decades Most Gen Xers will look for a new job when the economy recovers
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Largest Workplace Demographic Shift in Decades Gen Y workers can’t relate to older workers and can struggle with professional maturity early in their careers
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This Creates… A shrinking knowledge base in high performing Baby Boomers that are retiring.
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Those late, loyal Baby Boomers that stay to recover financially but are not high performing, can bottle neck the upward mobility of high performing Gen Xers This Creates…
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With a shortfall of Gen Xers, combined with their lack of upward mobility for high performers, there is a great chance they will take flight when the opportunities arise – this will create a leadership vacuum. This Creates…
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A comfortable place for average performing young Baby Boomers or Gen Xers in the specialist and lower-level manager positions that can’t, or don’t desire to, move up – leaving you with no intermediate-term bench strength. This Creates…
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Many young Gen Y are not ready to step up yet. And…
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Generation X 63% agree it is important to be well- insured when it comes to life insurance 72% say they are saving for a child’s education 53% expect to be a primary caregiver to an aging parent or relative 61% are very concerned about managing day-to-day expenses
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59% agree that this recession could be a big opportunity for them 58% use one or more loyalty programs 91% value staying in touch with friends using social networks 17% use social networks to flirt Generation Y 72% use social networks to plan events and get togethers
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Communications Learning Environments Motivation Management Strategies Retention Strategies Best Practices Ideas
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Communication
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Baby Boomers Personal Information = Rewards
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Gen X Direct Straight Forward Results Oriented
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Gen Y Personal Goal-Oriented Motivational Positive
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Generation X 49% of white collar Gen Xers say they work on vacation They currently lead in: Coupon Clipping Paying Down Debt Skipping Entertainment Expenses
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How they like to learn
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Over 50 Lots of Love: Facilitated Classroom No Love: Technology Based Learning Collaboration Independent Study
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30 - 50 Lots of Love: Collaboration – Communities of Practice No Love: Technology Based Learning
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Gen Y Lots of Love: Technology Based Learning No Love: Facilitated Classroom
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Baby Boomers 60% don’t agree upon when to retire 42% are at odds with their post retirement lifestyle 67% enjoying reading blogs and listening to podcasts 59% have joined social networking sites 35% watch and post videos online
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Motivation
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Baby Boomers Position – Power – Prestige Perks of the Position Associations and Networking with Peers Long Term Benefits “We Need You”
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Gen X Flexibility Opportunities for Collaboration/Teamwork Give them choices Provide recognition that they want “Do It Your Way”
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Gen Y Flexibility – when & where they work Challenging Work Change and Variety of Work Connect Actions to Personal Career Goals “What Are Your Goals?”
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Baby Boomers 48% agree they will have more money when the economy recovers 43% agree that they will come out of the recession in a better place when it started 54% have a 401K 49% have a traditional pension plan 28% are concerned about staying productive in retirement
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Generation X Want advertising that… Shows mom having fun with kids Makes me laugh Tugs at my heartstrings Acknowledges my multitasking Helps me be healthier
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Management Strategies
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Transparency in Communications Respect Generational Values Consistently Engage – not “Set & Forget” Remain Flexible Tailor programs to each generation
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Retention
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Rotational Model Boomers – find the place they can be needed Gen X – provide choices – Internal Audit, Business Unit, etc. Gen Y – Rotate to their goals – keep it interesting
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Career Development Boomers – classes and conferences Gen X – Task Forces and Teams Gen Y – TBL – based on their goals
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Career Development Boomers – Classes and Networking Gen X – Task Forces and Teams Gen Y – TBL – based on their goals
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Other Retention Strategies Boomers – Sabbaticals & Phased Offramping Gen X – Education & Flexible Schedules Gen Y – Telecommuting On-Boarding
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27% are actively seeking to enroll in programs for budgeting – mint.com 87% recycle 80% are reducing water usage 84% actively turn off lights 73% use energy efficient light bulbs Generation Y 74% believe they can make a difference in helping the Earth
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Best Practices
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Be inclusive in decisions Support continuing education Reward managers for retention Reward performance and productivity Limit or eliminate upward bottlenecks Horizontal career options Succession Planning
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Best Practices Utilize mentoring programs Flexible scheduling (when & where) Wide variety of benefits Transparent Communications Foster trust, respect, equality, & integrity Always be building a bench
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