1. 1920s Consumerism and Technology UNIT III

2. Post War Economic Boom Increased Productivity ◦Ford’s assembly line Government Policy ◦Low taxes, little government interference in business, high tariffs (taxes on imports) Growth of Energy Technology ◦oil (gasoline) and electricity Struggling European Economy ◦Rebuilding after war

3. Rise of New Industries AUTOMOBILE Ended isolation of rural life Allowed for suburbs Inspired cross-country travel (Rt. 66) Caused new businesses – gas stations, repair shops, motels, shopping centers Became a status symbol AIRLINES Began use for delivering mail faster Popularity and TRUST grew Transatlantic flights – Lindbergh and Earhart By 1928 – 48 airliners serving 355 cities

4. Rise of New Industries cont. RADIO Most powerful communication tool created in the 20s Used for news, entertainment, religion, ads 40% of households by 1930 ADVERTISING Need to get more products to more people Used psychologists to appeal to desires Convinced people they “needed” these products

5. Consumerism – New Products! Electric Razors Disposable Tissues Refrigerators Stoves Frozen Food Home Hair Dye Vacuums Washing Machines Deodorant Mouthwash Cosmetics Radios What impact did these products have on the population?

9. How/Why did they buy it all?! 35% average pay increase (annual income average from $522 to $705) Important to keep up with everyone else Explosion of purchasing with credit ◦Economy so good they trusted getting loans ◦Large items usually paid with installment plans ◦This will later be an issue