1. Evaluation of the Cooling Cubes project Dr. Zoltán Kovács – project manager Szeged 26.06.2014.

2. Background Increasing use of thermal water in the Carpatian-Basin in the last two decades Lack of planning and cooperation in the developments Growing rivalry among the spas Future accession of Serbia to the EU and potential competition (funds)

3. Aim of the project Common spa development strategy for the spas situated in the area of the main traffic route (Budapest-Belgrade) through the Hungarian-Serbian cross border region Main goals: – Development of an integrated strategy; – Cross border research and development (health tourism) – Evaluation of local conditions and formulation of differentiated objectives for spa development – Enhancement of cooperation between stakeholders

4. Details of the project The total project value: 117 440,0 EUR Co-financed by the EU: 99 824,0 EUR Time scale: 1 st March 2013. – 30 th June 2014. Lead beneficiary: University of Szeged Partners: – Municipality of Mórahalom – Municipality of Ada – Agency for Development of Temerin Municipality – Regional Development Agency Backa, Novi Sad

5. Results 1. 9 events: workshops, professional forums

6. Results 2. Data collection: 9 personal interviews, 21 completed data sheets about spas, 967 personal questionnaires, photo documentation

7. Results 3. Strategy in three languages (200 pcs) Website in three languages (http://www.cooling- cubes.org/) 4 deep audits General supervision

8. Results 4. Strengthening of Hungarian-Serbian bilingualism Promoting equal opportunities Better cross-border cooperation Change of experiences

9. Main result Main result of the project: Instead of rivalry, partnership among the project partners and the spas  It can contribute to the harmonised and differentiated spa development

10. Thank you for your attention! Dr. Zoltán Kovács – project manager Szeged 26.06.2014.