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Published byPolly Norris Modified over 8 years ago
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#laterlifematters
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Myth-busting: Making the Most of Older People
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Barbara Keeley MP Shadow Older People’s Minister Myth-busting
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Rt Hon Lord David Willetts Executive Chair, Resolution Foundation Myth-busting
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Rt Hon Paul Burstow Professor of Health & Social Care Myth-busting
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A revolution in survival Number of centenarians in the UK, 1981-2081
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@100
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percent of all adults 85 and over have FOUR or MORE health conditions Source: Newcastle 85+ Study: Collerton et al (2009)
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percent of all adults 80 years old and over need 7 day a week 24 hour care Source: Jagger et al (2011)
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percent of all adults 80 years old and over need help several times a day Source: Jagger et al (2011)
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percent of all adults 80 years old and over need a little help Source: Jagger et al (2011)
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percent of all adults 80 years old and over live independently Source: Jagger et al (2011)
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Care worker SHORTAGE Source: Moved to Care, ILC-UK/Independent Age 2015
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EXTRA 24/7 care places needed Source: Jagger et al (2011)
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Simon Bottery Director of Policy, Independent Age Myth-busting
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Lucian Camp Principal, Lucian Camp Consulting Myth-busting
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Three myths about financial communications for older people February 2016
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Three people aged 85 Sean Connery Warren Buffett My Auntie Daphne
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It’s a four-box grid, not a two-box grid Affluence Engagement
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Rules for communicating financial propositions to older people
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Make sure the type is readable Can’t think of any other rules
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Adrian Bagg CEO, MHA Myth-busting
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MHA’s ask: Help us to change the nation’s perception of older people (from a liability to an asset) Myth-busting
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