2. Purpose of #BelieveInTheG Donor fatigue and the fundraising year Capitalizing on stewardship opportunity Vehicle for engaging all constituents Vehicle for affinity segments Builds the culture for giving Education for current students Increase Spartan Pride

3. #BelieveInTheG through the years 2014: 24 hour campaign 154 Donors $19,558 2015: 48 hours 604 donors $125,856: $45,856 from campaign and $80,000 in challenge money 2016: 48 hours 800 donors + 1,000 donor push goal $80,000 given in challenge money again this year

4. Marketing Efforts Direct Mail: all past donor alumni received one mail solicitation Email Solicitations: 6 Student Calling: 2 days Volunteer Calling

5. #SpartanSweethearts Eric Durham 2011 and Jennifer Durham 2011 “UNCG was the place where I met the love of my life, and we enjoy visiting campus, walking down College Avenue and reminiscing about our college days. High school sweethearts are sweet, but Spartan sweethearts are sweeter.” Vilmarie Martinez 2007 and Jamaal Williams 2007 “…our love and memories that we created at UNCG brought us back together in 2010. I never thought that college would bring me my best friend, my husband and the most amazing daddy to our little girl.” Wanda Saylor 1980 and Glenn Saylor, Jr. 1979 “ He and I met by the tennis courts that night and talked until 2:00 am. I went back and told my friends I was going to marry him! Our first date was to Bills Pizza Pub! We celebrated thirty-five years marriage in June!”

6. Social Media Challenges When 100 graduates of the last ten year make a gift during the Believe In the G Giving Challenge, UNCG will receive $1,500. When the #BelieveInTheG hashtag is used on Instagram and/or Twitter 300 times, UNCG will receive $2,000. When the Believe In The G video is shared 100 times, UNCG will receive $3,000. When 800 donors make a gift of any size on Feb. 16 and 17, UNCG will receive $75,000.

7. Social Media Ambassadors Graphic Assets Facebook Group Email Reminders I Believe In The G because...

10. Social Media Ads Facebook and Instagram Ads Increase likes on Alumni Association Page Drive more people to the BelieveInTheG.com Increase gifts to help us reach our goal

11. Alumni Association Board Member Role Make a gift Spread the word Wear blue and gold on Feb. 16 and 17 Take a photo wearing your blue and gold: email it to skcoley@uncg.edu or post it on social media with #BelieveInTheG skcoley@uncg.edu Tune in for updates at BelieveInTheG.com or the UNCG Alumni Association Facebook Page