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Published byLoraine Malone Modified over 8 years ago
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Participatory Social and Behavior Change Communication Supporting Transparent Land Administration Nigel Thomson, Senior Associate, Tetra Tech, Land Tenure & Property Rights
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What? Why? The SBCC Cycle Practical Issues: Weak Implementation Practical Issues: Case Studies What is a good SBCC Strategy? Practical Responses: Where to with SBCC? What is ‘out there’? Summary Overview
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Intersection of behavioral science and commercial marketing Evidence-based Participatory Designed with clear development goals BCC – What is it?
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Failure can mean (bad) failure Risks Rewards Why is BCC Important?
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The SBCC Cycle
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Development and Aid Structures Project Life Cycle Low Appreciation for SBCC Best Practices Lack of Programming / Resource Constraints Limited Capacity Lack of Community Participation in Program Design Lack of Monitoring and Evaluation Practical Issues: Weak Implementation
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Timor-Leste South Sudan Afghanistan Practical Issues: Case Studies
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What is a Good SBCC Strategy?
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Donors Governments Implementers Practical Responses: where to with SBCC?
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Read the Paper USAID, FAO, World Bank What SBCC Approaches are ‘Out There’?
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SBCC: It’s not outreach! Understand it and provide for it in programming Be rigorous in design, staffing & implementation Allocate enough resources Have a Strategy! Summary of Key Points
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