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Participatory Social and Behavior Change Communication Supporting Transparent Land Administration Nigel Thomson, Senior Associate, Tetra Tech, Land Tenure.

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Presentation on theme: "Participatory Social and Behavior Change Communication Supporting Transparent Land Administration Nigel Thomson, Senior Associate, Tetra Tech, Land Tenure."— Presentation transcript:

1 Participatory Social and Behavior Change Communication Supporting Transparent Land Administration Nigel Thomson, Senior Associate, Tetra Tech, Land Tenure & Property Rights

2 What? Why? The SBCC Cycle Practical Issues: Weak Implementation Practical Issues: Case Studies What is a good SBCC Strategy? Practical Responses: Where to with SBCC? What is ‘out there’? Summary Overview

3 Intersection of behavioral science and commercial marketing Evidence-based Participatory Designed with clear development goals BCC – What is it?

4 Failure can mean (bad) failure Risks Rewards Why is BCC Important?

5 The SBCC Cycle

6 Development and Aid Structures Project Life Cycle Low Appreciation for SBCC Best Practices Lack of Programming / Resource Constraints Limited Capacity Lack of Community Participation in Program Design Lack of Monitoring and Evaluation Practical Issues: Weak Implementation

7 Timor-Leste South Sudan Afghanistan Practical Issues: Case Studies

8 What is a Good SBCC Strategy?

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10 Donors Governments Implementers Practical Responses: where to with SBCC?

11 Read the Paper USAID, FAO, World Bank What SBCC Approaches are ‘Out There’?

12 SBCC: It’s not outreach! Understand it and provide for it in programming Be rigorous in design, staffing & implementation Allocate enough resources Have a Strategy! Summary of Key Points


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