1. Greening Your Transportation Measure Rich McClintock - Colorado Policy Director

2. Key Conservation Goals Livable Communities Land and Water Protection Sustainability

3. Elements of a Green Transit Measure Content Coalition Campaign

4. Content  Transportation Funding Options -Transit only (bus and rail) -Transit only (bus and rail) - Corridor specific transit/road - Transit and “Fix it First”  Impact on the Built Environment - How will the measure foster smart growth? - How will the measure foster smart growth?

5. Coalition  Wide range of “green groups” -smart growth groups -smart growth groups - conservation organizations - community based alliances - green business and government

6. Campaign  Green Messaging (clean air & clean energy)  Green Messengers (credible spokespeople)  Green Campaign outreach (grassroots and grasstops)

7. Conclusions  Package Transit and “Fix it First” together when possible  Reach out and engage green partners from all three sectors (nonprofits, business, govt. )  Message around 3Es and a “Q” (Economy, Environment, Energy) and Quality of Life