1. BEL1014: E-Commerce "Alpha Book" Store E-commerce Website Tutorial 2 BC100E Tutor: Mr Faras Zuhair Done by: Enkhzul Sukhbayar 1091105920 Melody Sarli 1101109215 Rabiatul Adawiah 1121115724 Siti Nur Azwa 1071115435 Syed Muhammad Farhan 1112702262

2. Current Scenario - "Alpha Book" Newly Established Book Publisher Currently in selected book stores In need of an e-commerce website - To promote & increase awareness of Alpha Book - To sell Alpha Book online

3. Development: In-House or Outsourcing? Outsourcing because: - Expertise in the field - Cost Saving (vs. In house Overhead, Salary) (packaged services offer value) - Technology (latest, State-of-the Art) - Reliable (Maintenance, Repair) - Time Saving

4. 1. Technology Strategy E-Commerce Website - B2C strategy - Transaction Model - E-tailer - core product - To disseminate company's information easily - Borderless Transactions - To keep up with globalization & e-tailers - Advertising Fee Revenue

5. - Increased customer base - Forum - Strengthens CRM - Through ads on social network - Ads swapping with other sites - Marketing such as discounts for number of referrals M-Commerce will follow in the near future

6. 1.2 Desired Features Search Engine Member Sign in/Sign up Payment Option Delivery Order Form Product Catalog Review / Comments Subscribe Help

7. 1.3 Screenshot

8. 2. Costing a. Upfront Payment ITEM(s)Cost Server & Domain Testing RM1000/YEAR RM800 Content DevelopmentRM1000 Salaries Web Developer ( x 1 ) Graphic Designer (x 1) Marketing Strategist ( x 1 ) RM5000 RM4000 RM4200 E-commerce FeatureRM3000 Online AdsRM2000 TOTALRM21000

9. b. In-House Alternative Initial Investment in IT department - At least 30K in hardware, software - Must employ staffs with salary, benefits - High cost in constant bills, rental

10. Thank You.