1. On writing a neurosomething book 26/05/13silviabencivelli.it1

2. My talk 26/05/13silviabencivelli.it2

3. My talk 26/05/13silviabencivelli.it3 1.Why write about neurosomething? 2.Some tools 3.Some more tools 4.My advice 5.Few caveat and warnings 6.Words and metaphores

4. Why write about neurosomething? 26/05/13silviabencivelli.it4

5. Me too 26/05/13silviabencivelli.it5

7. 26/05/13silviabencivelli.it7 Why write about neurosomething? “If Warhol were around today, he’d have a series of silkscreens dedicated to the cortex; the amygdala would hang alongside Marilyn Monroe”. Jonah Lehrer

8. 26/05/13silviabencivelli.it8

9. The topics 26/05/13silviabencivelli.it9

10. The tools 26/05/13silviabencivelli.it10

11. 26/05/13silviabencivelli.it11 The tools

12. 26/05/13silviabencivelli.it12 The tools

13. 26/05/13silviabencivelli.it13 The tools

14. 26/05/13silviabencivelli.it14 The tools

15. 26/05/13silviabencivelli.it15 The tools

16. 26/05/13silviabencivelli.it16 The tools

17. 26/05/13silviabencivelli.it17 The tools

18. 26/05/13silviabencivelli.it18 The (obvious) tools

19. 26/05/13silviabencivelli.it19 The (obvious) tools

20. 26/05/13silviabencivelli.it20 The (obvious) tools

21. 1.Congresses, science festivals, public events… 2.“Dear professor Neurosmith, my name is Silvia Bencivelli and I’m currently writing a book about… May I come to your place and visit your lab?”. 3.University press books 4.All you can invent…. 26/05/13silviabencivelli.it21 The (less obvious) tools

22. Not-so-serious-research: no double blind, poor statistics, false correlations… 26/05/13silviabencivelli.it22 Some risks

23. 26/05/13silviabencivelli.it23

24. What do the neuroimaging really say? The Achilles’ heels of fMRI: 1.The cognitive subtraction 2.The reverse inference 3.The distributed reverse inference 26/05/13silviabencivelli.it24 Some risks

25. 26/05/13silviabencivelli.it25 What do the neuroimaging really say? The Achilles’ heels of fMRI: 1.The cognitive subtraction 2.The reverse inference 3.The distributed reverse inference Some risks

26. 26/05/13silviabencivelli.it26 What do the neuroimaging really say? The Achilles’ heels of fMRI: 1.The cognitive subtraction 2.The reverse inference 3.The distributed reverse inference Some risks

27. 26/05/13silviabencivelli.it27 What do the neuroimaging really say? The Achilles’ heels of fMRI: 1.The cognitive subtraction 2.The reverse inference 3.The distributed reverse inference Some risks

28. Neuromaniac! 26/05/13silviabencivelli.it28 Some risks

29. 26/05/13silviabencivelli.it29 Neuromaniac! Some risks

30. 26/05/13silviabencivelli.it30 Some risks

31. 26/05/13silviabencivelli.it31 Some risks Pop E-P!

32. From images to words: “to light up”, “to color”… “Love area”, “shopping neuron”, “brain fitness” (the equivalent of “God’s particle) “Last frontier” of research, “the ultimate dream”, “the secret of life…” “Change your brain!”: from pop E-P to self-help manual 26/05/13silviabencivelli.it32 Words and metaphores

33. 26/05/13silviabencivelli.it33