1. DEAF FOCUS LSU ADVERTISING FEDERATION

2. STRENGTHS o Team - educated, experienced o Knowledge of deaf culture, ASL Community o Filling the gap not provided by other organizations o Counseling o Only one in LA with counseling WEAKNESSES o Funds o Stretched thin o Task organization o Long time to get licensed o Few licensed OPPORTUNITIES o New governor o Non-profit : Amazon Smile, etc. o Grassroots Deaf Movement o Monthly vlogs to focus people o 5K event o Signature fundraisers THREATS o Interpreting o LSD, LRS, LCD o Opposition from established people SWOT ANALYSIS

3. LOGOS DEAF FOCUS REBRAND o The hand signs meaning “inspiration”

7. WEBSITE Deaf Focus www.deaffocus.org DEAF FOCUS REBRAND

8. SOCIAL MEDIA STRATEGY/SUGGESTIONS Sharing informational content DEAF FOCUS REBRAND o Add captions o What about this article motivated you to post it? What do you want your audience to get from this?

9. SOCIAL MEDIA STRATEGY/SUGGESTIONS What we like DEAF FOCUS REBRAND o Pictures like this are personal and show your organization culture o Link your Instagram and Facebook together to make the content unified and cohesive

10. More ideas DEAF FOCUS REBRAND

11. More ideas DEAF FOCUS REBRAND o Keep an eye out for news that is relevant to the deaf community o Check out websites like Buzzfeed to discover sharable information

12. SOCIAL MEDIA STRATEGY Use emojis on Facebook o o Add fun to your voice o Everyone understands certain universal signs; ex: thumbs-up = good o Convey messages in a way that is relatable to both the deaf and non-deaf community DEAF FOCUS REBRAND

13. SOCIAL MEDIA STRATEGY/SUGGESTIONS DEAF FOCUS REBRAND Hashtags o #DeafAndProud o #DeafButNot____ o #DEAFinitely

14. Campaigns ● Trivia facts about the deaf community ● Calendar of important birthday’s for famous deaf people, any events that impacted the community ● #deafandproud - highlighting successful people in the community DEAF FOCUS REBRAND SOCIAL MEDIA STRATEGY/SUGGESTIONS

15. VIDEO Employee spotlight videos ● introduce each employee of Deaf Focus ● explain who you are and what your position in ● why you love Deaf Focus ● what you want others to know about Deaf Focus ● a great way to showcase company culture and personality can be used for Facebook, Instagram and website DEAF FOCUS REBRAND

16. ● use visuals of Baton Rouge, city landmarks, shows the root of this organization ● show the logo of deaf focus ● president introducing the main focus of Deaf Focus ● show footage of community events, meetings ● get others to sign (with voiceover and text) of different aspects of Deaf Focus ● end with a call to action (show Facebook, Insta, website) Introductory video VIDEO DEAF FOCUS REBRAND

17. SURVEY http://lsu.qualtrics.com/jfe/form/SV_4I4tEfAWueqlUbz DEAF FOCUS REBRAND o Survey to discover deeper insights from Deaf Focus target audience & gain feedback

18. RESULT DEAF FOCUS REBRAND o Deaf Focus has already implemented some of the suggestions we gave them!

19. RESULT DEAF FOCUS REBRAND

20. DEAF FOCUS LSU ADVERTISING FEDERATION