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Memorable Marketing Material Ralph Webb Sales Print Design.

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Presentation on theme: "Memorable Marketing Material Ralph Webb Sales Print Design."— Presentation transcript:

1 Memorable Marketing Material Ralph Webb Sales Print Design

2 Branding and Visibility It is a FACT that in business your Branding and Visibility is vital to keep you in your client’s and of course your new potential client’s mind and as often as possible!

3 Business Cards; take a closer look! Most obvious is the humble business card, most people these days like the quality of having the matt laminated cards done these are great unless you want to write on them! Also if you are going to get some printed in my opinion please get some decent ones done! What do you think freebee type cards from Vista print says to your customers when you hand them out?!!

4 24/7 Advertising! Calendars these are a great way to get your customers staring at your company name every day of the year! Best to get them done a reasonable size so they are useable …and get them done in plenty of time to get them distributed.

5 Stick It! Post it notes, last a really good length of time sitting on your client’s desk! But a piece of advice; keep your advertising message small so the main space on the notes isuseable. I often see post it notes, with the logo and company name large and frankly they are of no use at all!

6 Promotional Pens Pens are a long-lasting promotional tool, great to give out and good value for money. One word of warning …. if you do decide to order some pens it will pay you to go up in quality…. cheap and nasty ones that leak in your client’s best suit pocket and that will not go down terribly well….

7 Display your logo Pop up Banners or Banner stands, from time to time you will inevitably have to attend a trade show or networking meeting where you have the opportunity to take along a pop up banner these are great cost effective ways of promoting your business and nowadays come in a nice carry case ready to go at a moment’s notice! One word of warning again…. There are some really cheap and nasty one’s around, it would pay you to get the type without the swing out feet so everything packs away into a neat cassette and carry case.

8 Merry Christmas Christmas cards…. GUESS WHAT!!? Every year on the 25 th of December it is Christmas!! Corporate Christmas cards are still very popular and all the ones we provide give a donation to charity (and you can choose which charity you can send to). Always a good idea to get these ordered promptly (even October is not to early SEE ABOVE!!!)

9 Direct Mail. Mailshots…. Only last week the government spent £9Million pounds on mailing voters on the Brexit issue (sadly I didn’t get that print order!) Direct mail (love it or hate it) is still a very effective way to get your message out to a large amount of people very quickly and cost effectively. ……nothing like staying up to midnight stuffing envelopes etc. etc. (we do ours using a mailing house with automatic inserting and individual laser personalization).

10 Any Questions? Thank you! Ralph Webb Sales Print Design www.salesprintdesign.co.uk


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