1. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 1 Crafting Messages for Electronic Media

2. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 2 Media for Brief Messages Electronic Mail Instant Messaging User Content Sites Social Networks

3. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 3 Media for Brief Messages Podcasts Online Video Blogs Text Messaging

4. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 4 Printed Documents Make a Formal Impression Follow Legal Requirements Stand Out From E-Messages Offer Security and Permanence

5. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 5 Content for Social Media Use a conversational approach Write informally but not carelessly Create concise, informative headlines Get involved and stay involved Use promotion indirectly Be transparent and honest

6. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 6 Overall Quality Legal Issues Confidentiality Network Security E-Mail Hygiene E-Mail in the Workplace

7. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 7 Three-Step E-Mail Process PlanningPlanning WritingWriting CompletingCompleting

8. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 8 Number of Messages MessagesMultipleRecipientsMultipleRecipients Chain of Command Command E-mail Etiquette Planning Business E-Mail

9. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 9 Writing Business E-Mail Aim for High Quality Include Subject Lines Control Emotions

10. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 10 Completing Business E-Mail Proofreading Signing Distributing Revising Producing

11. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 11 Using Instant Messaging E-Mail Systems Social Networks Business Grade Systems Routine Communication Online Meetings Internal Communication

12. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 12 Using Text Messaging Marketing Customer service Security Crisis management Process monitoring

13. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 13 Business IM Benefits Rapid Response Reduced Costs ConversationalWide Availability

14. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 14 Business IM Concerns Technical Issues Security Problems Security Problems Logging Messages Logging Messages User Authentication User Authentication Incompatible Systems Incompatible Systems SPIM Messages SPIM Messages

15. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 15 Three-Step IM Process PlanningPlanning WritingWriting CompletingCompleting

16. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 16 Workplace IM Guidelines Multiple Conversations Efficient and Effective Confidential Information Security Guidelines Personal Messages Usage Schedule Message Length Impromptu Meetings

17. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 17 Effective Business Blogs Online Journal Authentic Voice Authentic Voice Quick Updates Quick Updates Interesting Topics Interesting Topics User Comments User Comments

18. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 18 Using Blogs in Business Project management Team communication Company news Public relations Media relations

19. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 19 Using Blogs in Business Customer support Recruiting Policies and issues Crisis communication Market research

20. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 20 Using Blogs in Business Brainstorming Viral marketing E-mail replacement News syndication Community building

21. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 21 Three-Step Blog Process PlanningWritingCompleting Evaluate Proofread Post Content Style Information Audience Purpose Scope

22. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 22 Using Podcasts in Business Audio-Video Training Sessions Product Brochures Virtual Tours

23. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 23 Three-Step Podcast Process PlanningPlanning WritingWriting CompletingCompleting

24. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 24 The Podcasting System Basic OptionsAdvanced Options PC Microphone PC Sound Card PC Software Audio Processor Mixer & Microphone Advanced Software

25. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 25 Distributing Blog and Podcast Content PodcatchersSyndicationAggregators

26. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 26 Connecting With Audiences Feed Capabilities Directories Tagging Blogrolls Trackbacks

27. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 7 - 27 Crafting Messages for Electronic Media