1. THE CSR BANDWAGON ETHICAL VS ALTRUISTIC VS STRATEGIC – P 78 - 83

2. ETHICAL “Purest – Most Legitimate” Clearly defined sense of SR – philosophies, mission statements Ben & Jerry’s, The Body Shop, Tom’s of Maine

3. ALTRUISTIC Involves philanthropy and underwriting initiatives, and is not considered revocable One possible concern – company may underwrite projects “at odds” with the specific thinking of various shareholders (violation of rights?) Utilitarian argument would be greatest number benefit Examples on p 78

4. STRATEGIC May be perceived as self-serving Generates positive feelings for company and engenders loyalty such that fiduciary goals are most likely to be met P 79 examples

5. CARBON CREDIT TRADING – BUYING ONE’S WAY INTO GLOBAL CSR It’s very controversial. Can we monetize or credit ourselves into a carbon neutral world? https://www.youtube.com/watch?v=YfQyPl6BkP4 What happened at Payatas? P 84