1. [index]  Moustacheape – good use of 3D & video for product catalogue Moustacheape  Nudie Jeans – homepage has nice use of interactivity to show off the products Nudie Jeans  Volvo V50 – both car drive and brochure use simulated real-life events Volvo V50  JC Online – multiple video clips linked from central navigation JC Online  Sony Style – immersive room experience demonstrating product range in situ Sony Style  Ikea Room – ‘Matrix’-style video walkthrough of multiple rooms Ikea Room  Adidas Basketball – interesting use of video commercial taken online Adidas Basketball  Samsung D600 – utilising video and game to highlight product features Samsung D600 Pushing the Boundaries Inspirational web content that could be utilised within online advertising

2. [index] Microsite Ads – ‘Pushing’ a Dynamic Website  Proposed Automotive banner with video  Postcode search triggers overlay  Greater real-estate for interactivity with out leaving host site  Request a test drive  Order a brochure from local UK dealer  Send email to friend  with links to mapping  Full integration with advertiser’s back-end E98 1TT

3. [index]  Search for Cinema within the banner  Full integration to search processes Proof of concept  Select local Cinema in UK of your choice  See local show times  Print out details  Send details to SMS  Send email to friend  personalised video email is sent complete with show times and ready to go viral  with links to mapping 07815 368734  This cinema banner shows the sort of interactive functionality that can be set as a call-to-action from within a banner Theatrical Release Search Banner Utilising live what’s on listings

4. [index] Multi-lingual Booking Banner  This airline booking banner allows feeds to be input manually or linked to 3 rd party system for real-time publishing  Behavioural control of any creative asset within the banner throughout campaign  Works alongside existing processes  Amend text within any live banner  Options for Multi-lingual publishing  Book online from within the banner Proof of concept  Spanish  French, etc Utilising live feeds from advertiser

5. [index] Multi Layer Menu Banner  Proposed tabbed & expandable MPU  Interactive selection of recipe ideas  Increased real-estate for interactivity with out leaving host site  Send information direct to mobile  Direct print of content  eCoupon via MMS  Auto addition to shop [PRINT]  Link to more information  Sequential delivery Interactive MPU with a range of integrated features

6. [index] Digital Download Banner  Music Management System allows publishing of digital music content direct to any web interface; from artists or publishers site to banners  Banner to be used for affiliate marketing  Full integration to back- end system via feed  Select artist & album of your choice  Select track to listen  Order tracks via SMS  Enter code in banner  Charged to mobile bill  Note the track Code no.  Text track code no. to designated number  Response by text with an activation code AC5689GH Utilising mobile micro payments

7. [index] Interactive Video Chef TV: IPTV channel content Please Note: A live link to the web is required to view this creative  Advanced video hot-spotting linked to behind-the-scenes content and downloadable information  This can be an ad, but also an interesting media opportunity, to create own website channel