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The story so far Janice Waugh, Audience Development Manager The Twitter experience in Essex.

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Presentation on theme: "The story so far Janice Waugh, Audience Development Manager The Twitter experience in Essex."— Presentation transcript:

1 The story so far Janice Waugh, Audience Development Manager The Twitter experience in Essex

2 What is Twitter? The banal The seriously personal And then it changed… 2

3 3 Why use Twitter? Useful way to share news of immediate relevance remind people of the various services notification of events engage with users stay relevant

4 Where to start? 4

5 Initial concerns –What to say –How often to say it –Is anybody listening? 5

6 6 The first Tweets How many children’s books are horrid? Read gory details in Horrible Histories series, available @EssexLibraries at http://digbig.com/5bangk 2:09 PM Oct 29th, 2009EssexLibrarieshttp://digbig.com/5bangk2:09 PM Oct 29th, 2009 Are you brave enough to come to a Scary Storytime @Essex Libraries? Find the one closest to you http://digbig.com/5bajgr 9:02 AM Oct 26th, 2009Essexhttp://digbig.com/5bajgr9:02 AM Oct 26th, 2009 Sound of Carnival Music is getting closer. Don’t miss these great free events @EssexLibraries near you http://digbig.com/5bakmk 3:19 PM Oct 22nd, 2009EssexLibrarieshttp://digbig.com/5bakmk3:19 PM Oct 22nd, 2009 Sink your teeth into a Horror for Halloween at http://digbig.com/5bakpy Borrow from any Essex library and return to the most convenient 11:53 AM Oct 20th, 2009http://digbig.com/5bakpy11:53 AM Oct 20th, 2009 Just started a new book. Theres a great selection of reads for Black History Month at http://digbig.com/5bajdg. Worth having a look 1:36 PM Oct 14th, 2009http://digbig.com/5bajdg1:36 PM Oct 14th, 2009

7 Getting the hang of it Hashtags Direct Messages @ 7

8 Connecting with followers So far, we have engaged with our followers in different ways We got a message Responding to posts The RTs And then there’s the comments (messages) 8

9 Tweet frequency Twice a week tweeting Four times a week tweeting Twice a day No more than 4 times a day!! 9

10 Evaluation Followers Tweets RTs 10

11 11

12 And now Build the followers list Learn from our experience so far 12

13 Any questions?


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