1. Chapter 12 Pricing

2. © 2004 Pearson Addison-Wesley. All rights reserved12-2 Table 12.1 A Theater’s Profit Based on the Pricing Method Used

3. © 2004 Pearson Addison-Wesley. All rights reserved12-3 Figure 12.1 Perfect Price Discrimination

4. © 2004 Pearson Addison-Wesley. All rights reserved12-4 Figure 12.2 Competitive, Single-Price, and Perfect Discrimination Equilibria

5. © 2004 Pearson Addison-Wesley. All rights reserved12-5 Application (Page 399) Botox Revisited

6. © 2004 Pearson Addison-Wesley. All rights reserved12-6 Figure 12.3 Quantity Discrimination

7. © 2004 Pearson Addison-Wesley. All rights reserved12-7 Figure 12.3a Quantity Discrimination

8. © 2004 Pearson Addison-Wesley. All rights reserved12-8 Figure 12.3b Quantity Discrimination

9. © 2004 Pearson Addison-Wesley. All rights reserved12-9 Figure 12.4 Multimarket Pricing of Aibo

10. © 2004 Pearson Addison-Wesley. All rights reserved12-10 Figure 12.4a Multimarket Pricing of Aibo

11. © 2004 Pearson Addison-Wesley. All rights reserved12-11 Figure 12.4b Multimarket Pricing of Aibo

12. © 2004 Pearson Addison-Wesley. All rights reserved12-12 Table 12.2 Percentage by Which Europeans Pay More than Americans

13. © 2004 Pearson Addison-Wesley. All rights reserved12-13 Figure 12.5 Two-Part Tariff

14. © 2004 Pearson Addison-Wesley. All rights reserved12-14 Figure 12.5a Two-Part Tariff

15. © 2004 Pearson Addison-Wesley. All rights reserved12-15 Figure 12.5b Two-Part Tariff

16. © 2004 Pearson Addison-Wesley. All rights reserved12-16 Table 12.3 Bundling of Tickets to Football Games

17. Cross-Chapter Analysis (Page 422) Docking Their Pay