1. TEENAGERS IN 1950S BIRTH OF A GENRE

2. SHAPE OF THE CLASS Review – Women in the 50s Video – Elvis Video – Rock & Roll Introduction Teen Age Culture Rebellion Activity Exit slip

3. WOMEN IN THE 50S REVIEW From women who contributed to war effort back to the home Encouraged to be mothers and wives Subservient to men Consuming Beauty parlors, appliances, and fashion Isolation and boredom Seeds of discontent

4. INTRODUCTION Teenage Culture – News Arose out of Baby Boom TV as the consumption engine Fun Rebellious

5. TEENAGE CULTURE Baby Boomer Education 8 years – most graduate and worked – mini adults Longer education – High School More Leisure and money = more consumption Fashion Movies Music Sanitized version – wholesome and golly gee

6. TEENAGE CULTURE - REBELLION Music appropriation from African – American musician R&B became Rock & Roll Elvis – “A white Man with that sounded Black’ Culturally phenom Wild Bunch – Brando 1954 film – ushers I the letter jacket, white t-shirt and jeans Rebel without a Cause – James Dean –Teenagers bored and rebelling Beatnik Culture – yesterdays hipsters

7. CONSUMPTION & TV Baby Boomer and TV 1952 TV cost 20% of annual salary Only wealthiest had them Become common appliance by late 50s Boomers grew up with TV shows – Howdy Duty, Roy Rogers, Shows openly selling products to children Boomer grow into Teenagers used to TV as the mass consumption machine 1960 USA $11.9 billion spent on TV ads Fashion, music, gadgets, all target to Teenagers

8. GOODY TWO SHOES VS. BEATNIKS

9. REBELLION

10. ACTIVITY Activity Working in groups of 3/4 compare and contrast teenage culture in the 50s with today. In your analysis, discuss how much important economic consumption is in each category. 1. Music 2. Values and morals 3. Gadgets & toys 4. Leisure 5. Counter culture Class will then discuss as a group

11. EXIT SLIP Do you believe that teenagers in the 50s were more consumers of good or teenagers today? Paragraph 5-7 sentences Homework: PP#176, 178, 180-185