1. Making Accessibility a Distributed Responsibility Presenters: Brent Bakken, Chelsea Seeley, Clare Rose, Holly Woodruff, and Corey Fauble 09 May 2016

2. Session Takeaways 1) Planning Ideas and Strategies 2) Recruiting Others to Help 3) Effectively Analyse WCAG 2.0 4) Build a Responsibility Matrix 5) Network with Others 2 Presentation Title Arial Bold 7 pt Making Accessibility a Distributed Responsibility 2

3. Agenda 1 Introductions 2 The Need for Distributed Responsibility 3 Planning from the Start 4 Champions & Advocates 5 Responsibility Matrix 6 Providing Resources 8 Networking 3 Making Accessibility a Distributed Responsibility

4. Introductions

5. Pearson Brent Bakken – Director, Accessibility Strategy & Education Services Chelsea Seeley – Director, Shared Accessibility Services Clare Rose – Technical Accessibility Project Manager Holly Woodruff – Senior Accessible Assessment Project Manager Corey Fauble – Accessible Materials and Contract Manager 5 Making Accessibility a Distributed Responsibility Participants How many people in your organization are assigned to accessibility efforts? What part of accessibility are you responsible for?

6. The Need for a Distributed Responsibility Model - Why a team approach?

7. What is a Distributed Responsibility Model 7 WCAG + Usability 508 Policy / Requirements Content Development User Interface User Testing Customer Support (Call Center) AccessibilityResponsibility Other Marketing & Sales Making Accessibility a Distributed Responsibility

8. Visibility into all Impacts & Factors 1.Web Content Accessibility Guidelines (WCAG) ‒ Standards are complex ‒ Standards might be “owned” or implemented across multiple teams (Writers, Designers, Developers, Evaluators, Managers, Advocates, Other roles) 2.Usability ‒ Evaluate usability as design decisions are made (embedding skilled users) ‒ When usability and accessibility collide 3.Policy & Directives ‒ Legal Requirements, Customer Requirements, Development Requirements 4.Other Competing Priorities and Balancing Risk ‒ Current product capabilities, deployment schedules, quality, product stability 5.Individual Areas of Expertise, Experience, Job Responsibilities ‒ Subject matter experts weigh in on decisions 8 Making Accessibility a Distributed Responsibility

9. What can happen when you have the wrong approach to Accessibility and Usability

10. There are many ways to approach accessibility. - The best approach will include a lot of thought, from the start, done right, and maintained.

11. The Band-Aid approach

12. The Great design, but not functional approach

13. The Hey, we added it, you go ahead and try it approach

14. The We say it is, but it’s really not approach

15. The Solution that works but ends up being worse approach

16. The There are still some bugs to be worked out approach

17. The We don’t really understand the users’ needs approach

18. The Over thought complicated approach

19. The We’re just meeting code approach

20. The We didn’t plan it all the way through approach

21. The Let’s make an extreme sport out of it approach

22. The We had it working but forgot to maintain it approach

23. The We did it right, but we still did it after the fact approach

24. The Well planned practical approach

25. Afterthought Fix it any way you can Well Planned With input from all

26. Small Group Discussion Define your organization Industry Number of employees Accessibility for ? (Web, Products, Online Applications, other) Designated Accessibility Staff (one person, team, added responsibility) How are you defining the accessibility needs of your product and/or website Making Accessibility a Distributed Responsibility 26

27. Planning from the Start - or Start Planning

28. Planning Thoughts and Resources Company Policy – What have you agreed to do? Set goals and make them known Product Capabilities – What can your product do? What can’t it do? Objectives – What is your biggest need? How can you prioritize other gaps Who? – Which stakeholders “own” making the objective happen? Helpful Resource W3C WAI – Planning & Managing Web Accessibility https://www.w3.org/WAI/impl/Overview 28 Making Accessibility a Distributed Responsibility

29. Develop & Answer Planning Questions  What are the products or services our organization delivers?  Who is the targeted audience for these products and services?  Will people with disabilities potentially access these products and services?  Are there laws and regulations that affect how the organization must address the accessibility of its products and services?  Are there other guidelines and policies that affect the development and delivery of the organization’s products and services?  Who within the organization understands accessibility at a policy level, including all of the laws and regulations that affect the delivery products or services?  How is the organization structured?  What is the level of understanding about accessibility among the organization’s leadership?  What is the level of understanding about accessibility among the people responsible for developing content that is delivered through the organization’s products and services?  What is the level of understanding about accessibility among the staff members who are responsible for the technical development of the products and services? 29 Making Accessibility a Distributed Responsibility

30. Building Accessibility Champions and Advocates

31. Building a Team - Official or Unofficial 31 Start with who you know and currently work with Explain the problem Talk about the users – All users (build specific use cases and personas) Build understanding and advocates Show how those who understand (or see the challenge) can help Keep in touch – Keep supporting Resources, guidance, assistance, acknowledgment, etc. Communicate publicly efforts being made Help change business processes Helpful Resource W3C WAI – How People with Disabilities Use the Web https://www.w3.org/WAI/intro/people-use-web/Overview.html Making Accessibility a Distributed Responsibility

32. Brent Bakken 32 as – Senior Implementation Project Manager Making Accessibility a Distributed Responsibility

33. Chelsea Seeley 33 as - Publishing Services Manager I can MacGyver that! += Success! Making Accessibility a Distributed Responsibility

34. Holly Woodruff 34 as - Senior Project Manager Even Old Dogs Can Learn New Tricks Making Accessibility a Distributed Responsibility

35. Clare Rose 35 as - Publishing Implementation Manager Making Accessibility a Distributed Responsibility

36. Corey L Fauble 36 as – Requirements and Forecast Analyst Making Accessibility a Distributed Responsibility

37. Small Group Discussion Recruitment of Champions & Advocates Describe your experiences and roadblocks Share strategies of getting others involved Brainstorm new strategies Making Accessibility a Distributed Responsibility 37

38. Components to Add to Your Planning Developing Objectives and Goals Roadmap new features, remediate gaps in legacy code Identifying All Inputs & Outputs Requirements, Content (text, art, media), Resources Address both Internal and External Inputs Developing Use Cases and Personas Keep in mind combination disabilities Analysis of Identified Guidelines (WCAG +) What standards are you targeting? Compliance level? Gradual approach? Distributing the Responsibility Define the owners, provide visibility Accountability & Monitoring Defining the business process What are the checkpoints How do you report feedback 38 Making Accessibility a Distributed Responsibility

39. Building a Responsibility Matrix

40. Pearson’s Approach Defined Target – WCAG 2.0 AA Conducted Assessment Platform Evaluation Identified Accessibility Gaps Implement Remediation Content responsibilities Publishing responsibilities Analyzing each WCAG Success Criteria What is the W3C language What does the it mean What does it mean to Pearson Assessments Determine relevance and exceptions What does the criteria consideration mean for specific job duties What is the impact on work processes Update job responsibilities and work processes Implement and monitor 40 Making Accessibility a Distributed Responsibility

41. Sample of Pearson WCAG Matrix 1.4.3 - Contrast (Minimum) 3.1.4 - Abbreviations & 3.1.5 - Reading Level 4.1.1 - Parsing & 4.1.2 - Name, Role, Value 41 Making Accessibility a Distributed Responsibility

42. Small Group Discussion Building You Own Responsibility Matrix How would this work in your organization What difficulties would you have creating or implementing Making Accessibility a Distributed Responsibility 42

43. Resources for Responsibilities 43

44. Find or Develop Resources for Responsibility Owners Secure leadership buy in (directives are not as important – lack impact) Identify existing resources W3C WAI Planning & Managing - https://www.w3.org/WAI/impl/Overviewhttps://www.w3.org/WAI/impl/Overview Tips for Getting Started - https://www.w3.org/WAI/gettingstarted/tips/index.html https://www.w3.org/WAI/gettingstarted/tips/index.html Accessibility Responsibility Breakdown - https://www.w3.org/community/wai- engage/wiki/Accessibility_Responsibility_Breakdownhttps://www.w3.org/community/wai- engage/wiki/Accessibility_Responsibility_Breakdown Evaluation Tools List - https://www.w3.org/WAI/ER/tools/index.htmlhttps://www.w3.org/WAI/ER/tools/index.html Easy Checks - https://www.w3.org/WAI/eval/preliminary.htmlhttps://www.w3.org/WAI/eval/preliminary.html Accessibility Organizations Advocacy Groups Development and Usability Tools & Groups 44 Making Accessibility a Distributed Responsibility

45. Develop needed resources Checklists Work Process Documents Templates Organizational Guidelines Etc. Develop and deliver training Understanding disabilities & assistive technologies Understanding accessibility guidelines Developing accessible content UX design Developer coding & resources Update core business processes 45 Find or Develop Resources for Responsibility Owners Making Accessibility a Distributed Responsibility

46. Small Group Discussion Resources What other resources can be developed or identified to help those responsible for accessibility What are the best ways to distribute or share those resources Making Accessibility a Distributed Responsibility 46

47. Networking 47

48. Take a Moment to Network Exchange contact information with Those in your small group Others in the room Pearson presenters Tell someone why you like their idea From whom do you want to learn more 48 Making Accessibility a Distributed Responsibility

49. 49 Making Accessibility a Distributed Responsibility

50. Contact Information 50 Brent Bakken – Director, Accessibility Strategy & Education Services brent.bakken@pearson.com Chelsea Seeley – Director, Shared Accessibility Services chelsea.seeley@pearson.com Clare Rose – Technical Accessibility Project Manager clare.rose@pearson.com Holly Woodruff – Senior Accessible Assessment Project Manager holly.woodruff@pearson.com Corey Fauble – Accessible Materials and Contract Manager corey.fauble@pearson.com Making Accessibility a Distributed Responsibility