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Survey on Billing Rates & Practices for Public Relations Services (Among Agencies with Annual Revenues Under $3 Million) Presented by Bridge Global Strategies.

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Presentation on theme: "Survey on Billing Rates & Practices for Public Relations Services (Among Agencies with Annual Revenues Under $3 Million) Presented by Bridge Global Strategies."— Presentation transcript:

1 Survey on Billing Rates & Practices for Public Relations Services (Among Agencies with Annual Revenues Under $3 Million) Presented by Bridge Global Strategies LLC, A Didit Company

2 About the Survey Survey was conducted by Bridge Global Strategies, a Didit Company, in February 2016.Bridge Global StrategiesDidit 25 U.S. public relations agencies asked to take the survey and 24 responded. Agencies all had less than $3 million in annual revenues. Not all respondents answered all questions, so the number of responses varies. Some respondents commented that they often or always use “blended” rates (one hourly rate for all employees, obtained by blending the rates of staff at different levels, weighted for expected level of activity of staff at each level). We did not include those responses in the survey results reported here. We used years of experience as an indicator of different staff levels even though we’re aware that some younger staff may be promoted quickly to high levels of responsibility and some older staff may not have high levels of responsibility. Since titles vary from agency to agency, this seemed the best way of comparing apples to apples. For a discussion of these survey results, see the Bridgebuzz blog post based on this survey, with comments from Rick Gould, founder and managing partner of Gould+Partners, a firm that provides financial services, management consulting and mergers and acquisitions counsel.Bridgebuzz blog post Gould+Partners

3 Methods of Billing Used

4 Hourly Rates for CEOs / Heads of Agencies

5 Hourly Rates for Most Senior Person Under the CEO

6 Hourly Rates for Staff With Over 10 Years Experience

7 Hourly Rates for Staff With 7-10 Years Experience

8 Hourly Rates for Staff With 5-7 Years Experience

9 Hourly Rates for Staff With 3-5 Years Experience

10 Hourly Rates for Staff With 1-3 Years Experience

11 Hourly Rates for Entry-Level Staff

12 Hourly Rates for Interns Several respondents replied that their agencies don’t have interns.

13 About Bridge Global Strategies And Didit Communications Bridge Global Strategies was founded in 2004. Mission: to provide public relations and marketing communications services focusing especially on the PR needs of startups and overseas companies to build reputations and visibility, and sell their products and services in the United States. Bridge was acquired by integrated communications company Didit in early 2015 and is now part of Didit Communications, the company’s public relations arm. Didit Communications, located in New York City, provides public relations, social media, content marketing and search engine optimization services to clients in a wide variety of industries, including technology, healthcare and pharmaceuticals, financial services, consumer products, real estate, professional services, travel and hospitality, and real estate. Our clients are located throughout the United States and around the world. Other Didit divisions provide a comprehensive array of digital and traditional marketing services, from traditional and online advertising and branding to website development, direct mail and email marketing services. Didit Communications’ PR professionals are hyper-aware of the full range of marketing services available to our clients. We are discipline agnostic: we steer our clients in the best direction to fill their needs, whether or not PR is included. For more information, visit http://www.bridgeny.com and http://www.didit.com or contact:http://www.bridgeny.comhttp://www.didit.com Lucy Siegel Bridge Global Strategies Tel: 212-583-1079 lsiegel@bridgeny.com


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