3. Your app Intelligent apps learn and adapt to deliver more powerful experiences

4. Making an app intelligent Feedback loops use data to improve results over time Your app

5. Add intelligence to existing apps

6. Ski rental reservation Displays products Handles transactions

7. Add intelligence to existing apps Ski rental reservation Displays products Handles transactions With intelligence Predicts demand to help customers know what to expect

8. Add intelligence to existing apps Lift status Shows open/closed status

9. Add intelligence to existing apps Lift status Shows open/closed status With intelligence Predicts wait time Warns based on traffic Identifies anomalies

10. Add intelligence to existing apps Dining Shares menu Takes reservations

11. Add intelligence to existing apps Dining Shares menu Takes reservations With intelligence Knows where you want to eat next

12. Demo Pablo Castro Software Architect Database Systems Group

13. Architecture Ski rental

14. Architecture Lifts and runs

15. Architecture Dining

16. Today’s ingredients for intelligence Azure Event Hubs Collect events Azure Redis Cache Azure Data Lake SQL Server with R Azure Blob Storage Store data Azure SQL Database Azure DocumentDB Azure Data Lake Azure SQL Data Warehouse R Tools for Visual Studio Azure Search Improve the experience Azure App Service Azure Machine Learning Azure Stream Analytics Learn and adapt Azure HDInsight Power BI Cortana Analytics Suite

17. Transform business with intelligent apps Demand Revenue Growth Forecasting Ski rental reservation Fraud Supply chain delays Customer dissatisfaction Anomaly detection Lift status Personalized offers Cross-channel experiences Product recommendations Tailored experiences Dining

18. Next Monday: 1) Pick an existing app. 2) Start adding in intelligence. Instrument your app to collect telemetry and start a feedback loop. See if any Cortana Analytics pre-built models will make your app smarter. Use AzureML with telemetry data to add an intelligent behavior to your app. Add search and recommendations to your app. Try R services for SQL Server 2016 for ETL-free advanced analytics.