1. WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Internet Marketing 6 Step Approach To Online Promotion Made Easy

2. WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 What exactly is internet marketing all about? Well, to understand Internet Marketing, first let's break it up and explore – Marketing is the process of communicating the value of a product or service to customers. To be more precise marketing is all about what you say and how you say it when you want to explain how awesome your product or service is and why people should buy it.

3. WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide. Again to be more precise - It is a network of networks connecting millions of computers worldwide. Now, here is the distinction. Internet is a medium of communication whereas Marketing is a process. Combining both these we get the buzzword "Internet Marketing". How simple? Isn't it but that's not the case, this buzzword has a lot of intricate details, methods, functionalities, techniques and strategies that make it the buzzword it is..

4. 905 231 2107 WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Internet marketing is the process of marketing (generally promotion) of products or services over the Internet. Broadly speaking there are two major forms: Search Engine Marketing Social Media Marketing One might think of pay per click, banner advertising, email marketing, affiliate marketing etc as different from these two forms but the truth is that you talk of any form and they are a sub class or inherited form of any of the above two major forms.

5. 905 231 2107 WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 All in all, since it internet marketing is a form of marketing it should have a defined process and life cycle so that the ultimate marketing goal is achieved. That is the reason why we have devised a Six Step Internet Marketing approach: Discovery In this phase, company’s “e-profile” is discovered and analyzed to understand the current state of business and Internet marketing requirements.

6. 905 231 2107 WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Internet Business Analysis (IBA) The IBA is a “big picture” view of how the marketing solutions can specifically help an organization to meet their internet marketing needs. This phase determines what suite of services a company can benefit most from, and how best to maximize their operating budget. Clear goals for the future growth of the company and what to expect from the overall marketing campaign is also established in this phase.

7. 905 231 2107 WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Build In the build phase, a closer look at the existing web assets (if any) is taken and then based on that a custom plan is developed to establish web presence. The best websites are clean, elegant, and clutter-free. And today’s modern website is not just a receptacle of information; it’s a living, breathing, interactive portal to a company.

8. 905 231 2107 WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Implement This is where the internet marketing plans are put into action and the campaign goes “live.” The internet marketing service provider will be with you every step of the way. But don’t think their job ends there. Testing is a crucial component of implementation, and they need to thoroughly test each phase of your campaign before release.

9. 905 231 2107 WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Measure Measuring of results is crucial. This phase involves the use of advanced web analytics tools to monitor the campaign and track which components are driving the best results. In this stage of the Lifecycle, the goal is to track and measure the digital marketing strategy to ensure it is helping you achieve your business goals.

10. 905 231 2107 WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Manage Results In this phase, the campaign results are analyzed with respect to the benchmarks established earlier in the process. Are the results measuring up? What areas can be worked upon what areas could use a different approach? Remember, internet marketing is not a rocket science. It is a simple, strategic and judicious approach on marketing your products and services and promoting your web assets on the internet. It is indeed a powerful marketing tool but should be used with utmost care.

11. 905 231 2107 WSI DIGITAL WEB SOLUTIONS Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1 About WSI Digital Web Solutions WSI Digital Web Solutions is a Toronto based Internet Marketing company. They offer Search Engine Optimization (SEO), Social Media Optimization (SMO), Web Design, Pay Per Click, Local Search Optimization, Mobile Marketing and Email Marketing in Toronto, GTA, Mississauga, Scarborough, Markham, Richmond Hill, Pickering, Ajax, Whitby and Oshawa (Durham Region). They have been providing innovative Internet marketing solutions for clients around the world since the mid 1990s. For more information visit - http://www.wsidigitalwebsolutions.com/http://www.wsidigitalwebsolutions.com/

12. 905 231 2107 WSI DIGITAL WEB SOLUTIONS www.wsidigitalwebsolutions.com T H A N K S Local WSI Office: WSI Digital Web Solutions 135 Gillett Drive, Ajax Ontario, L1Z 0C1 905 231 2107 info@wsidigitalwebsolutions.com venky@Wsidigitalwebsolutions.com