1. Stats, Strategy and Facebook for Business

2. Why Focus on Facebook? 750 million 50% login 130 friends 700 billion minutes per month Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month

4. Why Focus on Facebook?

6. Facebook Secret Facebook Algorithm

7. ReThinking Marketing Old Paradigm vs. New Paradigm 4000 Message a Day

8. Old Paradigm Marketing Old Paradigm Folks Use Internet Like This: – Controlled Mediums – One-Directional – Corporate – Distant

9. New Paradigm Marketing New Paradigm Folks Use Internet Like This: – Transparent – Informal – Collaborative – Conversational

10. The Party

11. Bull Horn Guy

12. Lumberjacks and chainsaws

13. Strategy - What to Say? Use the {Status5P} Technique Projects Pictures People (who are you working with) Places Pose a question

14. Projects

17. Lead!

18. Posts a New Ball (Project)

20. Pictures

21. 21 - Photo - Question - Timeliness

23. Engagement

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25. People

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28. Places

29. Engagement Places

30. Pose a Question

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32. Pose a Question 32 Engagement

33. What Else to Post? Promote Your FRIENDS!!!!! First Date Questions (Brandon Frazier) Testimonials Contests Fan of the Week Donations Give Away

34. Give Aways 34

35. Customer Service 35

36. Tagging

37. Tagging is an Art Form –Tag Friends/Photos –Tag Locations if they have a page –Tag People – 8000 Rule

38. Engagement Exposure to Industry leader and Exposure to his network of followers

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40. Always/Never Guidelines Always: Picture Respond ‘Prosonal’ Consistency

41. Always/Never Guidelines Never Never respond angry to an angry Fan Never JUST talk about your business. Never be afraid to post SOMETHING.

42. Stand Out Custom Pages – Capture leads – Sell items on Facebook – Promote your services – Capture E-Mails – Schedule Services – Display Videos – Embed PayPal – Embed Messages, Podcasts, Sermons – Embed a book or chapter – Embed Downloadable Items (Papers, Pamphlets, Photos) – Redemption Programs

43. Examples of Standing Out

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55. Case Study – Bowling Balls  126% increase in New Page Likes  18% increase in total Page Likes  Over 671,000 gross impressions (an increase of 93% over the previous month)  Over 5,900 total page interactions.  Over 900 total consumer commitments to buy the product (before it is available) totaling over $185,000 of gross sales  300 Followed Through 30% Redemption rate $58,500

56. Why People “Like” you  Interact with your audience – don’t just tell facts!  If it is a business I would give a referral to  Business I frequent.  Because I know someone  For a business - because I'm interested in their 'deals.‘  A product or service that is valuable  Friend suggested.  Believe in their ‘cause’.

57. Why People “Un-Like” you Regular Negative Updates Trash Talk (Foul Language) Complaining Political/Religion Spammer (all about me) Over Posting Any of the Below: – Spamming my wall with their crap. – Tagging me in their 2011 Calendar. – Creepy profile picture. – Logo as their picture. – Complaining about their life/job all the time.

58. Dangers

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60. Conclusion Frequency – Remember Facebook is About Activity and Engagement Tools – Tagging – Photos – Videos – Notes – Promote Your Friends – 3 to 1 Ratio For Business – Customized Pages

61. Questions?