1. What is Public Administration Reform? The resource for achieving more efficient, more effective and more accountable state administration The resource of continued and sustainable socio-economic development The precondition of integration of BiH in the EU

2. Why Public Administration Reform? Because of professional attitude of civil servants towards citizens...quality services of the state administration and simple administrative procedures...economic spending of the tax payers’ money...enabling of the public administration to implement the acquis communautaire

3. Strategic principles of Public Administration Reform Systematic and all comprising approach to the Reform Strong political determination Accountability of all the levels of government Consulting with the civil sector Measuring of the progress of the Reform

4. Phases of the implementation of the Reform First phase: end 2007 (reform of the horizontal structures) Second phase: end 2007 – end 2010 (establishment and strengthening of the horizontal, improvement of the sector functions) Third phase: beginning 2011 – end 2014 (raising standards of the public administration to the level of the European administrative space)

5. What the Reform comprises? Policy-making and coordination capacity Public finances Human resources Administrative procedure Institutional communication Information technologies

6. In the reformed public administration State administration is speedy, professional and efficient Civil servants are qualified Procedures are simple and verifiable E-government is functioning

7. European administrative standards are easy to adopt Law drafting are preceded by the analysis of the condition Regulations are harmonised on all the levels In the reformed public administration

8. OBJECTIVE: Strengthen capacities of institutions for public relations, win public support, create positive attitudes towards public institutions, incite public participation in decision making process and support implementation of regulations on free access to public information. STRUCTURE OF THE SYSTEM ACTIVITIES WITHIN THE STRUCTURE OF THE SYSTEM PUBLIC ADMINISTRATION REFORM IN B&H PUBLIC ADMINISTRATION REFORM IN B&H INSTITUTIONAL COMMUNICATION REGULATIONS AND BUDGET ORGANISATION COMUNICATION PLANNING AND SERVICE PROVIDING HUMAN RESOURCES AND TRAINING INSTITUTIONAL RELATIONS MEDIA ACTIVITIES BRANDING AND PROMOTION OF COUNTRY DIRECT COMMUNICATION MEASURING OF RESULTS INTERNAL COMMUNICATION

9. KEY REGULATIONS AND BUDGET ALLOCATION KEY REGULATIONS AND BUDGET ALLOCATION Consult PR offices/officers on the matters of contents on the occasion of selection of bids during procurements. Adoption of documents on IC on the principles of work of all the PR offices/services in public institutions. Production and distribution of the handbook on the work of the PR officers. Update and overview of the contents in accordance with the agreed principles and the Action Plan 1. INSTITUTIONAL COMMUNICATION Put the needs of the PR officers/offices in the annual budget plans. Forming of work group for harmonisation of basic principles.

10. Improve usage and efficiency of the existing human resources. Make sure that professional capabilities of the PR officers are suitable for the requirements of the job. Insure training is provided to the PR officers from the areas significant to their work. HUMAN RESOURCES AND TRAINING HUMAN RESOURCES AND TRAINING Provide PR officers access to the experiences of the best European practice. Provide PR training for the PR officers. INSTITUTIONAL COMMUNICATION

11. INSTITUTIONAL RELATIONS / RELATIONS WITH THE MANAGEMENT INSTITUTIONAL RELATIONS / RELATIONS WITH THE MANAGEMENT Creating intensive training programme for senior management in all the institutions. Provide suitable status of the PR officers and mechanisms for their regular reporting to the supervisors. Involvement of PR officers in decision making processes and drafting of internal procedure. Clear definition of division of duties between PR officers and political PR officers. INSTITUTIONAL COMMUNICATION

12. ORGANISATION, COORDINATION AND SETTING STANDARDS ORGANISATION, COORDINATION AND SETTING STANDARDS Enlargement of capacities in institutions. Improvement of coordination between PR offices/officers. Organising of joint activity of PR societies and PR officers from international organisations, NGOs, etc. INSTITUTIONAL COMMUNICATION

13. Establishment of common resource centres of governments. Preparation and adoption of mid-term communication strategy. Adoption of annual operation plans of activities related to communications. COMMUNICATION PLANNING AND PROVISSION OF SERVICES COMMUNICATION PLANNING AND PROVISSION OF SERVICES Provision of modern equipment necessary for the work of PR offices/officers. Forming of own strategy and action plan of communication. Inclusion of communication planning in the budget. Implementation of the Feasibility Study for the BiH Information Centre. INSTITUTIONAL COMMUNICATION

14. MEDIA ACTIVITIES MEDIA ACTIVITIES Improve media monitoring efficiency, including electronic distribution of the reports. Insure quality and consistency of the web pages. Make sure that all the institutions have a web page. INSTITUTIONAL COMMUNICATION

15. DIRECT COMMUNICATION DIRECT COMMUNICATION Make sure that all the institutions fulfil their responsibilities in accordance with the Law on Free Access to Information. Provide information to citizens without mediators. INSTITUTIONAL COMMUNICATION

16. INTERNAL COMMUNICATION INTERNAL COMMUNICATION Develop programmes for improvement of internal communication. Establishment of information stands, bulletin boards and advertisement billboards. Provision of regular information meetings (briefings). Improve electronic communication and information exchange. INSTITUTIONAL COMMUNICATION

17. BRANDING AND COUNTRY PROMOTION BRANDING AND COUNTRY PROMOTION Establish country branding and promotion abroad. Usage of the BiH diplomatic network abroad. Participation of all the representatives of the institutions in the external promotion. INSTITUTIONAL COMMUNICATION

18. MEASURING OF THE RESULTS MEASURING OF THE RESULTS Measuring of the efficiency of the institutional communication Measuring of the public opinion and a degree of knowing the key policy areas. INSTITUTIONAL COMMUNICATION