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Published byJeffrey Turner Modified over 8 years ago
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Estonian Business Environment Through the Eyes of a British Entrepreneur Ashley Brettell, Better Business
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CONTENTS Introduction Better Business OÜ Estonian communication experiences Estonian communication strengths Estonian communication challenges Possible improvements
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BETTER BUSINESS OÜ Methodology Business audit Define business process Develop improvement plan Implement improvement plan PDCA cycles Outcomes Defined strategy Structure and discipline Measurable KPI improvement Owner/CEO control Improved competitive position
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ESTONIAN COMMUNICATION EXPERIENCES It depends!! Culture and history Methodology
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ESTONIAN COMMUNICATION STRENGTHS Embracing of technology Desire to 'fit in‘ Quality of English Concise and clear
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ESTONIAN COMMUNICATION CHALLENGES Entrepreneurs v Management Reluctance to communicate bad news Slow decision making/responses Failure to question/clarify the message
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POSSIBLE IMPROVEMENTS Seek clarification Use communication as a tool to engender confidence Don't underestimate our ignorance about Eesti Keep the communication live while you decide Use communication to develop a relationship
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Thank you!
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