1. Estonian Business Environment Through the Eyes of a British Entrepreneur Ashley Brettell, Better Business

2. CONTENTS Introduction Better Business OÜ Estonian communication experiences Estonian communication strengths Estonian communication challenges Possible improvements

3. BETTER BUSINESS OÜ Methodology Business audit Define business process Develop improvement plan Implement improvement plan PDCA cycles Outcomes Defined strategy Structure and discipline Measurable KPI improvement Owner/CEO control Improved competitive position

4. ESTONIAN COMMUNICATION EXPERIENCES It depends!! Culture and history Methodology

5. ESTONIAN COMMUNICATION STRENGTHS Embracing of technology Desire to 'fit in‘ Quality of English Concise and clear

6. ESTONIAN COMMUNICATION CHALLENGES Entrepreneurs v Management Reluctance to communicate bad news Slow decision making/responses Failure to question/clarify the message

7. POSSIBLE IMPROVEMENTS Seek clarification Use communication as a tool to engender confidence Don't underestimate our ignorance about Eesti Keep the communication live while you decide Use communication to develop a relationship

8. Thank you!