1. Mountain Resorts, RV & Water-based Resorts

2. Objectives
To become familiar with the development process and design considerations for mountain and water based & RV resorts;
To explore the concept of “yield management”

3. Mountain Based Resorts
Types of amenities at mountain based resorts
Development process for mountain resorts
What constitutes a desirable site?
What are mountain based resorts doing to initiate a summer season?
What are some common design guidelines for:
Ski hills
Ski runs
Ski lifts
Base area
Food/accommodations
Cross country ski areas

4. Amenities at mountain based resorts
What are the amenities and activities often used to attract and entertain guests at mountain based resorts?

5. Why is it important to balance the physical capacity of a mountain with its economic capacity?
What are some examples of the four types of resorts listed in this chapter?

6. What constitutes a desirable site for a mountain based resort?
Attractiveness
Climate
Snow conditions
Exposure
Snow retention
Forest cover
Water supply
Access to markets
Limited environmental barriers (p-131 for items that need to be considered when choosing sites)
Base area
What are some of the considerations given for the following?
Parking
Access roads
Food services
Accommodations
Other services

7. Ski hills – design considerations
The capacity of the ski lifts needs to match what?
How do ski lifts impact the economics of a ski hill?

8. Water-based resorts
Types of amenities at water based resorts… What constitutes a desirable site for a water based resort besides water…

9. Amenities at water-based resorts :
What types of water based resorts are there? What types of amenities are provided at water based resorts?

10. Water amenities and facilities at resorts may include:
Natural beaches for activities such as:
Sunbathing
Swimming
Beachcombing
non motorized boating
snorkeling
scuba diving
Lakes and rivers for activities such as:
Fishing
Hiking trails
Golf courses
Bicycle paths
Interpretation facilities
Canoeing
Swimming
Family outings

11. What constitutes a good site?
1. For a marina?
2. For a beach resort?
3. For a fishing resort?
Work to brainstorm site considerations with your partner. We’ll develop a list of site considerations for each type of resort

12. Development considerations for Marinas
Access
Water depth
Protection from winds
Stable shoreline
Exposure
Water quality
Aesthetics
Fluctuations in water level
Freedom from ice threats
Environmental integrity

13. Issues in Water-based resorts
Delicate balance between use and protection of water resources.
Wetlands near resort settings
Overuse of beaches
Run-off from resorts
Use of limited water supplies
Public vs. private land access
Vague boundaries in water areas
Marine protected areas in Canada
Global warming – rising water levels
Commercial vs. recreational fishing
Migration of species to beaches (I.e. turtles, birds)

14. RV Resorts Amenities for RV Resorts Site considerations for RV Resorts
Design Considerations
Potential issues that could effect development

15. YIELD Management
The concept of revenue monument originated in the airline industry (I.E. travelers on the same flight all pay a different price!) Brought on the concept of revenue management!

16. Revenue Management Based on supply & demand
Prices tend to rise when demand exceed supply, and prices tend to fall when supply exceeds demand
Resorts focus on shifting from high-volume bookings to high profit bookings depending on the demand of the day!

17. How do resort managers know?
They forecast the supply and demand and adjust prices accordingly.
A common statement is “The goal of revenue management is that it involves selling the right rooms to the right guests at the right rate at the right time” AHLA, 2003

18. The Nanaimo Resort
Example: Has 300 guestrooms, an average daily rate (ADR) of $80 per room and is currently operating at a 70% occupancy. The hotel offers 100 one-bed and 200 two-bed guestrooms. The one-bed guestroom is priced at $90 as a single and $110 as a double. The two-bed room sold as a single is priced at $100 and as a double it sells for $120.

19. Potential Average Single Rate
Room Type Number of Rooms Single Rack Rate Revenue at 100% Occupancy
1 bed $ $9,000
2 beds $ ,000
,000
Potential Average Single Rate = Single Room Revenues at Rack Rate
Number of Rooms Sold as Single
= $29,000
300
= $96.67

20. Potential Average Double Rate
Room Type Number of Rooms Single Rack Rate Revenue at 100% Occupancy
1 bed $ $11,000
2 beds $ ,000
,000
Potential Average Double Rate = Double Room Revenues at Rack Rate
Number of Rooms Sold as Double
= $35,000
300
= $116.67