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3. www.discoverseomelbourne.com.au SEO Penalty Assessment Search engines have established a range of different guidelines to ensure that the content they index meets certain standards in order to prevent spam and maximize user experience. When a piece of content violates one of these guidelines, the website that has published the content is penalized.

4. www.discoverseomelbourne.com.au Conversion Rate Optimization In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.conversion rate optimization (CRO)

5. www.discoverseomelbourne.com.au Link Building In search engine optimization (SEO) terminology link building is the process of exchanging links with other Web sites to increase your own site's backlinks and quality backlinks.

6. www.discoverseomelbourne.com.au Copywriting SEO copywritingSEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it's not all about rankings and traffic

7. www.discoverseomelbourne.com.au Social Media Marketing Social media marketing (SMM)Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

8. www.discoverseomelbourne.com.au Google Local Marketing Local search marketingLocal search marketing is a critical aspect of search engine optimization for retail stores, doctors, restaurants, hotels and more. For businesses that are not so locally focused like large B2Bs, local search marketing is still an important customer touch point since vendors, customers, partners and potential employees will likely be looking to get directions to your office. A bad experience can quickly erode brand affinity.search engine optimization

9. www.discoverseomelbourne.com.au Online Marketing Online marketing,Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

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