1. A TOOL FOR SUSTAINABILITY SWOT TEAMS A Product of the Next Practice Collaborative Developed by WRI in partnership with: AkzoNobel, Alcoa, CEMEX, Johnson & Johnson, Siemens, Staples, Target, UTC, Wells Fargo

2. About us

3. Where do we go? no action business innovations business-as-usual long-term success short-term planning incremental product improvements existing business models sustainable future obsolete http://www.wri.org/publication/sharpening-the-cutting-edge

4. Next Practice Collaborative

5. Need a way to understand, act on trends and make case to C-Level, Board, biz units Internal collaboration External insights, collaboration

6. More people… See: UNEP’s “Keeping Track”

7. …many in cities… See: UNEP’s “Keeping Track”

8. …eating more food… See: UNEP’s “Keeping Track”

9. …using more stuff… See: UNEP’s “Keeping Track”

10. …using more power… See: UNEP’s “Keeping Track”

11. …creating new risks… See: UNEP’s “Keeping Track”

12. …but also new opportunities. See: UNEP’s “Keeping Track”

13. A lot of changes to keep track of

14. A simple, compelling way to synthesize big trends, environmental challenges Find a way to connect big changes, impacts w/ business strengths and opportunities Want a tool to share insights with colleagues, build a case for action and innovation StrengthsWeaknesses ThreatsOpportunities

15. THREATSOPPORTUNITIES STRENGTHSWEAKNESSES a new twist on a familiar tool

16. THREATS, CONSEQUENCES impacts and implications for markets, customers, communities OPPORTUNITIES new needs, new possibilities where markets are growing STRENGTHS core competencies the company can apply or find among partners WEAKNESSES, RISKS vulnerabilities and blind spots to address with partners

17. HIGHLIGHT UNMET NEEDS + THREATS, CONSEQUENCES impacts and implications for markets, customers, communities OPPORTUNITIES new needs, new possibilities where markets are growing STRENGTHS core competencies the company can apply or find among partners WEAKNESSES, RISKS vulnerabilities and blind spots to address with partners

18. FIND A COLLABORATIVE EDGE THREATS, CONSEQUENCES impacts and implications for markets, customers, communities OPPORTUNITIES new needs, new possibilities where markets are growing STRENGTHS core competencies the company can apply or find among partners WEAKNESSES, RISKS vulnerabilities and blind spots to address with partners

19. Priority 1: creating clear guidance Simple Concise Practical 0 STEP 4STEP 1 THREATS, CONSEQUENCES impacts and implications for markets, customers, communities OPPORTUNITIES new needs and new possibilities where markets are growing STRENGTHS core competencies the company can apply or find among partners WEAKNESSES, RISKS vulnerabilities and blind spots to address with partners STEP 2STEP 3 PREPARATION, OBSERVATION big trends and environmental challenges PRIORITIZE, COMMUNICATE insights for strategies, investments, partnerships

20. June / July: road testing Follow up: share insights, experiences, next steps Initial call with WRI Engage colleagues Report back, share and hear insights

21. Questions Eliot Metzger emetzger@wri.org Photo: Marco Bellucci

22. We can't solve problems by using the same kind of thinking we used when we created them.