1. O LIVER C ONTI B RAND O VERVIEW

2. DO Emporda Oliver Conti was founded in 1991, by brothers, Xavier and Jordi Oliver Conti, fulfilling a lifelong dream of becoming winemakers. 1.Oliver Conti is well respected by Spanish wine connoisseurs – a must have to complete any Spanish Wine section in off premise retail. 2.Target Torres wines – iconic Spanish producer that continues to lose shelf space in Spanish set 3.Build On Premise distribution with Turo Negre by the glass. 1.Unique winery from the DO Emporda; a region whose wines rarely leave Spain. 2.Blend of Spanish and International Varieties – easy for consumer to understand and enjoy. 3.Wines match up with market trends; fresh, aromatic, and generally lower in alcohol. 4.Attractive packaging pops on the shelf 1.Turo Negre (P) 2.Treyu (S) 3.Ara (S) Essence: A dream of two brothers that became an obsession with vines and vineyard, was accompanied by the objective of making elegant wines for enthusiasts to enjoy. Building the Brand: Priorities: Selling Points:

3. Distribution Channel On Premise: 50% Off Premise: 50% On Premise: 30% Off Premise: 70% On Premise: 50% Off Premise: 50% Varietal Composition 40% Merlot, 30% Garnacha, 20% Cabernet Sauvignon, and 10% Cabernet Franc, 50% Gewürztraminer and 50% Macabeo 22% Cabernet Sauvignon, 29% Cabernet Franc, 29% Merlot and 20% Garnacha 70% Cabernet Sauvignon, 20% Merlot and 10% Cabernet Franc. Competitive Set Espelt Garcnacha (Eric Solomon) Mas Oller Pur (Steve Miles Selections) Torres Sangre de Toro (Dreyfus Ashby) Torres Vina Esmeralda (Dreyfus Ashby) Mas Oller Plus (Steve Miles Selections) Mas stela Selva del mar Torres Mas La Plana (Dreyfus Ashby) Pricing SRP: $10.99 Min. SRP: $9.99 BTG: $8.00 Wine List: $30.00 SRP: $14.99 Min. SRP: $13.99 BTG: $10.00 Wine List: $355.00 SRP: $19.99 Min. SRP: $17.99 BTG: $14.00 Wine List: $45.00 SRP: $44.99 Min. SRP: $42.99 BTG: N/A Wine List: $100.00 Wine List Categories: DO Emporda, Spain, Mediterranean Wines, Medium Body, International Reds List As: Oliver Conti Turo Negre, DO Emporda, Spain Categories: DO Emporda, Spain, Mediterranean Wines, Medium Body, International Whites, Aromatic Whites List As: Oliver Conti Treyu, DO Emporda, Spain Categories: DO Emporda, Spain, Mediterranean Wines, Medium Body, International Reds List As: Oliver Conti Ara, DO Emporda, Spain Categories: DO Emporda, Spain, Mediterranean Wines, Medium Body, International Reds List As: Oliver Conti “Black Label”, DO Emporda, Spain Recent Press 85 Pts WA 0412 (V 2009) 82 Pts WS Web (V2009) 81 Pts WS Web (V2010)87 Pts WS Web (V2009)86 Pts WA 0412 (V2009) Specifications Case UPC :1 0098709431583 Btl UPC: 98709435186 Pack: 12 Dimensions: 9.25"Lx6.29"Wx13.1"H Weight: 17.75 lbs. Pallet: 88 Layer: 4 Case UPC:10098709431569 Btl UPC: 98709435162 Pack: 6 Dimensions: 18.8"Lx13.1"Wx3.1"H Weight: 16.6 Lbs. Pallet: 90 Layer: 18 Case UPC:10098709435121 Btl UPC: 98709435100 Pack: 6 Dimensions: 18.8"Lx13.1"Wx3.1"H Weight: 16.6 Lbs. Pallet: 90 Layer: 18 UPC: 10098709435107 Btl UPC: 98709435148 Pack: 6 Dimensions: 18.8"Lx13.1"Wx3.1"H Weight: 16.6 Lbs. Pallet: 90 Layer: 18 Turo NegreTreyuAraNegre – Black Label Available POS: Brochure, Sell Sheet, Shelf Talkers