1. Module 2 Psychology & Science

2. ANSWERING QUESTIONS Research methods –Survey –Case study –Experiment

3. ANSWERING QUESTIONS (CONT.) Researchers use all three methods –survey –case study –experiment each method provides a different kind of information

4. SURVEYS Survey –way to obtain information by asking many individuals –answer a fixed set of questions about particular subjects

5. SURVEYS (CONT.) Disadvantages –information can contain errors –results can be biased Advantage –efficient way to obtain much information from a large number of people

6. CASE STUDY Case study –an in-depth analysis of the thoughts, feelings, beliefs, experiences, behaviors, or problems of a single individual –Personal Case Study: Testimonial statement in support of a particular viewpoint based on detailed observation of a person’s own personal experience –Error and Bias: Self-fulfilling Prophecy A strong belief or making a statement (prophecy) about a future behavior and then acting, usually unknowingly, to fulfill or carry out the behavior

7. CASE STUDY (CONT.) Disadvantage –detailed information about a particular person may not apply to others Advantage –detailed information allows greater understanding of a particular person’s life

8. EXPERIMENT Experiment –a method for identifying cause-and-effect relationships by following a set of rules and guidelines that minimize the possibility of error, bias, and chance occurrences

9. EXPERIMENT (CONT.) Disadvantage –information obtained in one experimental situation or laboratory setting may not apply to other situations Advantage –has the greatest potential for identifying cause-and- effect relationships with less error and bias than either surveys or case studies

10. CULTURAL DIVERSITY: USE OF PLACEBOS Placebo –intervention, such as taking a pill, receiving and injection, or undergoing an operation, that resembles medical therapy but which in fact, has no medical effects Placebo effect –change in the patient’s illness that is attributable to an imagined treatment rather than to a medical treatment

11. CULTURAL DIVERSITY: USE OF PLACEBOS (CONT.) –researchers believe that placebos work by reducing tension and distress and by creating powerful self- fulfilling prophecies –individuals think and behave as if the drug, actually a placebo, is effective

12. CULTURAL DIVERSITY: USE OF PLACEBOS (CONT.) Placebo examples –Rhino Horn –Bear Gallbladders –Tiger Bones –Cough Medication

13. CORRELATION Correlation –an association or relationship between the occurrence of two or more events Correlation coefficient –a number that indicates the strength of a relationship between two or more events: the closer the number is to –1.00 or +1.00, the greater is the strength of the relationship

14. CORRELATION

15. CORRELATION (CONT.) Perfect positive correlation coefficient –+1.00 means that an increase in one event is always matched by an equal increase in a second event Positive correlation coefficient –indicates that as one event tends to increase, the second event tends to, but does not always, increase –increases from +0.01 to +0.99 indicate a strengthening of the relationship between the occurrence of two events

16. CORRELATION (CONT.) Zero correlation –indicates that there is no relationship between the occurrence of one event and the occurrence of a second event Negative correlation coefficient –indicates that as one event tends to increase, the second event tends to, but does not always, decrease –-0.01 to -0.99 indicates a strengthening in the relationship of one event increasing and the other decreasing

17. CORRELATION (CONT.) Perfect negative correlation coefficient –-1.00 means that an increase in one event is always matched by an equal decrease in a second event –correlations such as –1.00 are virtually never found in applied psychological research

18. DECISIONS ABOUT DOING RESEARCH What is the best technique for answering a question? –Questionnaires and interviews –Laboratory experiments –Standardized tests –Animal models

19. DECISIONS ABOUT DOING RESEARCH (CONT.) Interview –technique for obtaining information by asking questions, ranging from open-ended to highly structured, about a subject’s behaviors and attitudes, usually in a one-on-one situation Questionnaire –technique for obtaining information by asking subjects to read a list of written questions and check off specific answers

20. DECISIONS ABOUT DOING RESEARCH (CONT.) Laboratory experiments –techniques to gather information about the brain, genes, or behavior with the least error and bias by using a controlled environment that allows careful observation and measurement Standardized tests –technique to obtain information by administering a psychological test that has been given to hundreds of people and shown to reliably measure thought patterns, personality traits, emotions, or behaviors

21. DECISIONS ABOUT DOING RESEARCH (CONT.) Animal Models –involves examining or manipulating some behavioral, genetic, or physiological factor that closely approximates some human problem, disease, or condition –Example: human stem cell transplants in mice with spinal cord injuries

22. DECISIONS ABOUT DOING RESEARCH (CONT.) Choosing research settings –Naturalistic setting –Laboratory setting

23. DECISIONS ABOUT DOING RESEARCH (CONT.) Naturalistic setting –relatively normal environment in which researchers gather information by observing individuals’ behaviors without attempting to change or control the situation Laboratory setting –involves studying individuals under systematic and controlled conditions, with many of the real-world influences eliminated

24. SCIENTIFIC METHOD: EXPERIMENT Advantages of scientific method –Scientific Method approach of gathering information and answering questions so that errors and biases are minimized

25. SCIENTIFIC METHOD: EXPERIMENT (CONT.) Conducting an Experiment: seven rules –Rule 1: Ask –Rule 2: Identify –Rule 3: Choose –Rule 4: Assign –Rule 5: Manipulate –Rule 6: Measure –Rule 7: Analyze

26. SCIENTIFIC METHOD: EXPERIMENT (CONT.) Rule 1: Ask –hypothesis –educated guess about some phenomenon stated in precise, concrete language to rule out any confusion or error in the meaning of its terms

27. SCIENTIFIC METHOD: EXPERIMENT (CONT.) Rule 2: Identify –independent variable a treatment or something that the researcher controls or manipulates –dependent variable one or more of the subjects’ behaviors that are used to measure the potential effects of the treatment or independent variable

28. SCIENTIFIC METHOD: EXPERIMENT (CONT.) Rule 3: Choose –random selection each participant in a sample population has an equal chance of being selected for the experiment Rule 4: Assign –experimental group those who receive the treatment control group participants who undergo all the same procedures as the experimental participants except that the control participants do not receive the treatment

29. SCIENTIFIC METHOD: EXPERIMENT (CONT.) Rule 5: Manipulate –double blind procedure neither participants nor researchers know which group is receiving which treatment Rule 6: Measure –by manipulating the treatment so that the experimental group receives a different treatment than the control group, researchers are able to measure how the independent variable (treatment) affects those behaviors that have been selected as the dependent variables

30. SCIENTIFIC METHOD: EXPERIMENT (CONT.) Rule 7: Analyze –statistical procedures used to determine whether differences observed in dependent variables (behaviors) are due to independent variables (treatment) or to error or chance occurrence

31. APPLICATION: RESEARCH CONCERNS Concerns about being a subject –human and animal Code of ethics –the American Psychological Association publishes a code of ethics and conduct for psychologists to follow when doing research, counseling, teaching, and related activities

32. APPLICATION: RESEARCH CONCERNS (CONT.) –Debriefing –includes explaining the purpose and method of the experiment, asking participants their feelings about being participants in the experiment, and helping the participants deal with possible doubts or guilt that arise from their behaviors

33. APPLICATION: RESEARCH CONCERNS (CONT.) Role of deception –one way that researchers control for participants’ expectations is to use bogus procedures or instructions that prevent participants from learning the experiment’s true purpose –researchers must justify the deceptive techniques by the scientific, educational, or applied value of the study and can only use deception if no other reasonable way to test the hypothesis is available

34. APPLICATION: RESEARCH CONCERNS (CONT.) Ethics of animal research –How many animals are used in research? estimated over 25 million animals are used each year in biomedical research –Are research animals mistreated? of the millions of animals used in research, only a few cases of animal mistreatment have been confirmed researchers support the Animal Research Act

35. APPLICATION: RESEARCH CONCERNS (CONT.) Ethics of animal research –Is the use of animals justified? researchers are currently using animals to study epilepsy, Alzheimer’s disease, fetal alcohol syndrome, schizophrenia, AIDS, and transplantation of brain tissue none of which is possible with human subjects –Who checks on the use of animals in research? U. S. Department of Agriculture universities hire veterinarians universities have animal subject committees

36. APPLICATION: RESEARCH CONCERNS (CONT.) Ethics of animal research –How do we strike a balance? many experts in the scientific, medical, and mental health communities believe that the conscientious and responsible use of animals in research is justified and should continue