1. Enhancing Member Value via Social Technologies Andy Steggles President & Chief Social Strategist Higher Logic

2. WELCOME! Andy Steggles President & Chief Social Strategist Higher Logic http://www.higherlogic.com/andysteggles 2

3. About Higher Logic Founded in 2007 50 Full Time Employees 400+ Corporate Clients/Organizations 50,000 Websites 200,000 Communities 15 Million Users 30 to 40 Million emails Per Month Global (over 50 countries) Core Focus Areas: – Associations, Non-Profits, Alumni Groups, User Groups 3

4. SPEED OF TECHNOLOGY ADOPTION 4

5. THE EVOLUTION OF PERSONAL SOCIAL NETWORKING 5

6. EVOLUTION OF PERSONAL SOCIAL NETWORKING 6

7. BUSINESS SOCIAL NETWORKING 7

8. 8 Social “Reach” Comparison BUSINESSPERSONAL 8

9. PUBLIC SOCIAL NETWORKS 9

10. Social Governance Social Media Policy Organizational Brand Cohesive Strategy – Mission and Vision Focused Don’t post anything you don’t want the world to see… 10

11. Public Networks LinkedIn Concerns: – Too much SPAM – No Integration – Member Management – Poor User Experience – Missed Revenue Opportunity What is the Role of Facebook vs. LinkedIn? 11

12. SOCIAL CRM 12

13. SOCIAL SOFTWARE IN THE WORKPLACE 13

14. EXTERNALLY FACING SOCIAL SOFTWARE 14

15. SOCIAL BUSINESS 15

16. Private Social (Es) What is a Community? 16

17. Goal: Improved Blended Learning Attendee Experience 17

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21. Goal: #1 Expanded Value for Their Webinars

22. Webinar Community Success Metrics 22

23. Goal: Chapter Support and Branding / Centralized Event Management

25. Goal: International Growth (Value Proposition)

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30. Goal: International Growth

31. Greater Value Success Metrics (after 1 month) 31

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34. Goal: Address Demographic Imbalance

35. Goal: Expand Volunteer Participation

37. Goal: ASAE Improve Listservs

38. Success Metrics 38

39. Goal: Advocacy

40. Goal: Improve Industry Awareness

41. Success Metrics Open vs. Closed (or Hybrid) 41

42. Goals: Member Recognition

43. MEASURING AND RECOGNIZING Recognition…

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46. Other Goals Next Generation Speaker Bureau Expand Micro-Volunteer System (re. airline rewards system) Publishing? 46

47. MOBILE 47

48. Native Apps, Responsive or Adaptive Design Mobile Strategy 48

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50. Motivation & Culture Shamification Semantics – Wiki vs. Glossary – Directory vs. Network Culture (completeness) 50

51. Most Common Mistakes Over Segmentation Too much complexity How Will Members Utilize? (re. Mentor Roll out) Lack of Auto-Subscription 51

52. ANDY STEGGLES President & Chief Social Strategist Higher Logic andy@higherlogic.com

53. THINK TANK How can in-person and online networking converge using mobile as the enabler? 53

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55. The CLOUD 55

56. Evolution of the Cloud 2008 – THE PERFECT TRIFECTA The Economy Tanked Mobile and Social Took Off The Cloud Emerged RESULT: Smarter IT Purchasing 56

57. PROBLEMS WITH THE TRADITIONAL TECHNOLOGY MODEL High Implementation Costs Extreme Complexity Frustrated Users High Maintenance and Customization Costs Poor end-user adoption Difficult to measure ROI 57

58. AMAZON (RE)INVENTED CLOUD COMPUTING 58

59. CAPITAL INVESTMENTS (Traditional Model) Capital Investments – CRM/AMS: $500k – Phone System: $50k – Email and Anti-Spam Server: $10k – Backup Server, Tape Drive etc.: $10k – Web Server: $10k – Accounting System: $10k – Switch/Router & Firewall: $10k Depreciation Period: 3 to 7 years 59 Total Capital Investment Expenditure: $600k

60. ANNUAL OPERATIONAL EXPENSES (Traditional Model) CRM/AMS: $80k license Phone System: $10k license Email and Anti-Spam: $2k Backup Server, Tape Drive: $2k Web server: $2k Accounting system: $2k Switch/Router & Firewall: $2k Depreciation Write-Off: $150k 1 * Network Admin: $70k 1 * Programmer: $100k Consulting/Customization: $100k 60 TOTAL ANNUAL OPERATION EXPENSE: $520K

61. COMPARABLE CLOUD MODEL Capital Investments: $0 Annual Operational Expenses: – CRM/AMS: $50k – Phone System: $10k – Email and Anti-Spam Server: $6k – File Sharing/Backup: $2k – Web Server: $6k – Accounting System: $10k – Member Community/Extranet: $18k – 0.5 * FTE (Cloud Admin): $35k – Misc. Consulting: $20k 61 Total Annual Cost: $157k

62. Traditional vs. Cloud 62