1. FIGURES Chapter 15, Instructor’s Manual

2. © 2006 by John R. Griffith and Kenneth R. White FIGURE 15.1 Major Marketing Directions

3. © 2006 by John R. Griffith and Kenneth R. White

4. FIGURE 15.3 Possible Outcomes of the Well-Baby Analysis

5. © 2006 by John R. Griffith and Kenneth R. White

7. FIGURE 15.5 Condition for Disease States

8. © 2006 by John R. Griffith and Kenneth R. White FIGURE 15.6 Spectrum of Potential Relationships with Organizations

9. © 2006 by John R. Griffith and Kenneth R. White

11. FIGURE 15.9 Matrix of Market Attractiveness and Advantage

12. © 2006 by John R. Griffith and Kenneth R. White FIGURE 15.10 Miles and Snow Typology of Strategic Types

13. © 2006 by John R. Griffith and Kenneth R. White FIGURE 15.11 Heirarchical Relationship of Long-Range Plans

14. © 2006 by John R. Griffith and Kenneth R. White

15. FIGURE 15.13 Formal Heirarchy for a Large Marketing Operation