1. Product Mix Strategies MMM Marketing Strategy 2014

2. Company History MMM Marketing Strategy 2014 1948 - The Company was incorporated on 19th July, as a private limited company under the name of Cadbury-Fry (India) Private Limited 1948 - The Company was incorporated on 19th July, as a private limited company under the name of Cadbury-Fry (India) Private Limited 1964-The Company undertook at its own cost and responsibility the development of cocoa growing in the country. 1964-The Company undertook at its own cost and responsibility the development of cocoa growing in the country. 1967 & 68- Cadbury introduced the `Five Star and Gems' chocolates 1977-The name of the Company was changed Cadbury India Pvt. Ltd 1979- Industrial license for the apple juice project was received 1981- The Company received a certificate to manufacture 2,200 tonnes of chocolates at Induri farm 1982- Hindustan Cocoa Products Ltd 1984-The company launched its dairy milk chocolate & diversified into ice cream market

3. MMM Marketing Strategy 2014 1985-Company explored the possibilities of entering into the business of software export 1987- New products such as `Crackle', `Orange', `Strawberry Krisp', `Mello', and `Wildlife bar' 1988- The Chocolate division introduced some more new products to upper and lower ends of the market. 1995- `Perk' was launched from its Malanpur plant 1997- Cadbury India Ltd has launched Truffle - flavoured soft centre moulded chocolate bar 1998- Cadbury's launches Picnic 2000- Cadbury India Ltd. has launched a range of gift packs for Diwali 2001- The Company has launched Sweet Nothings range of gift packs for Valentine Day. Company History 2004- Amitabh Bachchan new brand ambassdor for Cadbury Dairy Milk. In 2010, it was acquired by Kraft foods. 2004- Amitabh Bachchan new brand ambassdor for Cadbury Dairy Milk. In 2010, it was acquired by Kraft foods.

4. Cadbury Product Mix MMM Marketing Strategy 2014 i.5 Star ii.Bournville iii.Dairy Milk iv.Perk v.Temptation i.Bournvita i.Oreo BARSBEVERAGESBISCUITS Product Line Product Length

5. Bars…… 5 Star MMM Marketing Strategy 2014 Product Depth

6. MMM Marketing Strategy 2014

7. Bars……… Perk MMM Marketing Strategy 2014 Product Depth

8. Video MMM Marketing Strategy 2014

9. Bars……. Dairy Milk MMM Marketing Strategy 2014 Product Depth

10. Video MMM Marketing Strategy 2014

11. Bars…………Temptation MMM Marketing Strategy 2014

13. Bars…………. Bournville MMM Marketing Strategy 2014

15. Pricing With Weight

16. MMM Marketing Strategy 2014