2. The world has changed. Politically. Economically. Socially. Technologically. Demographically.

3. ‘Idealist’‘Reactive’ ‘ Civic’ ‘Adaptive’ ‘ Boomers ’ 1945 – 61 Gen. X 1962 – 77 Gen. Y 1978 – 1999 ‘ Millennials ’ 2000 – ?

4. SUMMING UP

5. THE MEDIUM IS THE MESSAGE

6. GENERATION Y THINKS AND ACTS LIKE CONSUMERS

7. USER-CENTRED DESIGN MOVES FROM MARKETPLACE TO THE WORKPLACE

8. SOCIAL MEDIA: OPPORTUNITIES AND THREATS

9. GEN Y ATTACHES A PREMIUM ON PERSONAL SERVICE

10. GEN Y REJECTS ON-LINE LEARNING

11. Dr Paul Redmond, University of Liverpool Paul.Redmond@liverpool.ac.uk www.twitter.com/paulatliverpool www.youtube.com/user/paulatliverpool