1. Part 2: Putting a Social Spin on your Business with

2. WSI is the largest Internet Marketing Company in the world. Our focus is providing our clients with online marketing solutions to achieve “Profitable Growth.” Head Office Toronto, Canada

3. Darryl ChenowethDoug SchustBaltej Gill

4. Website Development Search Engine Optimization Pay-Per-Click Advertising Banner (Display) Advertising Local Search Marketing Social Media Marketing Mobile Marketing Email Marketing

5. 5 These pages build credibility www.wsiretailgroup.com Knowledge Centre WebinarsPresentations (recording)(PPT file) FREE SOCIAL MEDIA STRATEGY GUIDE http://wsiretailgroup.com/webinars/social_media_strategy_guide_v2_2011.pdf

6. Internet Marketing System Paid Search (PPC) Search Engine Optimization (SEO) Email Marketing Social Media (SMO) Targeted Traffic Mobile Websites Micro Sites Ecommerce Landing Pages In-Store

7. Facebook most popular social media tool Local Businesses are the largest category of Fan Pages Facebook second most popular way to share content – Email remains most popular but declining Learned how to setup Fan Pages Learned how to start building a Facebook Community Webinar Presentation http://wsiretailgroup.com/LiteratureRetrieve.aspx?ID=85539 Webinar Recording http://www.wsiproduction.com/rcc/2011-05-04_Part_1_Getting_Started_with_Facebook.w mv

8. 1.Review and Expand on Building a Facebook Community 2.Facebook Landing Pages (tabs) 3.How to Message Fans and Create Compelling Events 4.How to Advertise on Facebook 5.How to Sell Stuff on Facebook 6.How to Measure Success

9. More Facebook Fan Page Setup Tips

12. Facebook not using FBML to create tabs/pages Now supports iFrame – Better Design – using CSS to match branding – Better Tracking – content is on your site – Better Functionality – sell your stuff – Better Conversion – keep traffic inside Facebook

14. Building a Facebook Community

16. Share the invitation with People – EVERYWHERE! – Website – leverage existing traffic – Other Social Media profiles (Twitter, LinkedIn) – Other Online Profiles – Email Signature – Email Blast & Email Marketing – Physical Marketing (business cards, flyers, brochures) – Facebook Ads Send an invitation out to your friends

18. Leverage Reveal Tab

20. http://developers.facebook.com/docs/plugins/

22. Facebook Landing Pages

23. A landing page is where visitors land after clicking on: An email link Search engine result Banner ad Facebook icon or widget Key Points It may be the Home page…but more often it’s not There may or may not be navigation to other pages There should be a specific objective with conversion top of mind

25. Make joining all about your customer (WIIFM) Let people know WHY they should join Make it interesting, useful, worthwhile Best way is to have a LANDING TAB – Set as your default page – Where people land when they visit your Facebook Page – Can call it Welcome or name tab whatever you like

26. Facebook now uses iFrame tabs on fan pages To create a custom tab requires a more advanced degree of technical skill – Understanding of HTML code – Ability to create graphic design (PhotoShop) If you have the internal resources and know how, use the link below to guide you through the process http://ustandout.com/facebook/add-iframe-reveal-tab-facebook-page If you don’t have the internal resources or know how, but would like a landing page or custom tab … you need to engage a web developer like WSI Retail Group

29. How to Message Fans on Facebook

30. Remember, it’s not about you...it’s about your fans Give them what they want – New books releases – New product launches – New season launches – What’s popular – New promotional activity – VIP status to join your page, your VIP club – Coupons (inside scoop – know first)

34. Pro’s Publish important & relevant updates Update shows up as “MESSAGE” in your inbox under “Updates” Con’s Update doesn’t show on main alerts at top in notifications

36. Make sure you include a ‘catchy’ event name Make sure you include an “event” picture/image for the event

37. The Good Quick and easy to set up Allows you to send a DIRECT message – Will reach Facebook Inbox – Will reach Email Inbox – Will reach Mobile Device The Bad The Event needs to be created on your PERSONAL account (opposed to Fan Page) Your FANS need to be part of your PERSONAL friend list

38. How to Advertise on Facebook

45. Facebook Ecommerce

48. Facebook Measurements

49. 1.Page Likes 2.Custom Page Views – how many people are viewing your custom content (meant to be the most exciting) 3.Engagements – measurement of primary actions you want users to take on your custom content page 4.Clicks – amount of traffic that’s tracked back to your website 5.Submits – social equivalent of “conversions’. Amount of users who share your content with friends from news feed posting 6.Impressions – number of times your posts are displayed in your fans news feeds 7.Site Users – daily, weekly, monthly

52. Critical Mistakes to AVOID #1: Do NOT send fans to WALL – send to landing page #2 : Do NOT do ‘Facebook Like’ Exchanges #3: Ensure YOU post ‘Regularly’ – same time, same frequency

53. Facebook is the fastest growing two-way communications platform of all time Businesses are increasingly making the social network part of their marketing strategy to provide interactive communication Facebook strategy needs to engage customers ongoing to build your community – Invitations & messaging tactics – Enticing Landing Pages – Advertising – Ecommerce Measure for success

55. Feedback – darryl@wsiretailgroup.com Part 2: Putting a Social Spin on Your Business using