1. Engaging Barbers & Beauticians to Amplify Outreach Efforts during Open Enrollment Shelbi Flynn Public Health Associate Office for State, Tribal, Local and Territorial Support Centers for Disease Control and Prevention PHAP Spring Seminar April 7, 2016 Centers for Disease Control and Prevention Office for State, Tribal, Local and Territorial Support

2. BACKGROUND

3.  Health Insurance Marketplace  Platform created by the Affordable Care Act (ACA) where people without health insurance can: Learn about health coverage options Compare health insurance plans Choose a plan and enroll in coverage  Open Enrollment  Annual period when anyone can enroll in or change health insurance plans through the Marketplace November 1, 2015 – January 31, 2016 Health Insurance Marketplace & Open Enrollment

4.  White House Healthy Communities Challenge  Communities compete in a national challenge to enroll the largest percentage of their uninsured population during Open Enrollment  Mayor Mitch Landrieu accepts on behalf of New Orleans and asks the New Orleans Health Department (NOHD) to take the lead on the project  Mayor’s Barber Shop & Beauty Salon Healthcare Enrollment Challenge  The New Orleans Health Department (NOHD) develops this initiative to engage barbers and beauticians based on national best practice models Outreach and Enrollment Strategy

5. THE CHALLENGE Project Methods

6.  Overview  Mayor Landrieu challenged barbers and hairstylists across New Orleans to talk to their clients about health insurance and refer them to free enrollment assistance.  Challenge Structure  Step 1: Participants attend a brief training provided by the Health Department  Step 2: Participants talk to customers about health insurance using the resources from training  Step 3: Interested customers are referred to a local health clinic for assistance  Incentives  All participants receive a proclamation from the Mayor  Mayor visits the winning business for a “haircut” Mayor’s Barber Shop & Beauty Salon Healthcare Enrollment Challenge

7.  Phase One: Material & Resource Development  Develop toolkit and training  Design promotional material and referral cards  Phase Two: Recruitment  Public media  Mass mailing  Canvassing  Phase Three: Training & Resource Distribution  Provide training to participating businesses  Distribute toolkits, referral cards, tracking sheets, and promotional materials  Phase Four: Challenge Period  Weekly monitoring and communication with participants  Follow-up with referrals on a rolling basis Implementation

8. Photo Title – Calibri, Shadow, 20pt Visiting a barber shop with local health champion, Doc Griggs, to recruit challenge participants.

9. RESULTS

10.  3 week challenge period  January 12 – January 30  23 Participating Businesses  52 individuals referred to local health clinics  5 barbers & stylists enrolled in health coverage Challenge Results

11. Mayor Landrieu visits Case Closed, the winning barber shop.

12. CHALLENGES & IMPLICATIONS

13.  Challenges  Time constraints  Limited staffing  Limited autonomy  Lessons Learned  Minimize the burden/asks of participants whenever possible  Allow adequate time for all phases of the project  Focus on building quality relationships, rather than impressive quantitative data  Implications  Investing in community relationships of this nature allows outreach staff to significantly increase impact  Barbers and stylists are promising community health partners, but may need additional support to be effective messengers Challenges, Lessons Learned & Implications

14. For more information, please contact CDC’s Office for State, Tribal, Local and Territorial Support 4770 Buford Highway NE, Mailstop E-70, Atlanta, GA 30341 Telephone: 1-800-CDC-INFO (232-4636)/TTY: 1-888-232-6348 E-mail: OSTLTSfeedback@cdc.govWeb: http://www.cdc.gov/stltpublichealthOSTLTSfeedback@cdc.govhttp://www.cdc.gov/stltpublichealth The findings and conclusions in this presentation are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention. Thank you! Questions? Shelbi Flynn ypl4@cdc.gov Centers for Disease Control and Prevention Office for State, Tribal, Local and Territorial Support