1. HOW TO BEAT THE DOWNTURN! www.opensourcemanagement.it O PEN S OURCE M ANAGEMENT

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3. 3 Slides at: www.paoloruggeri.net www.paoloruggeri.net

4. -5,5% +0,4% +1,8% +0,8% +0,5% ????

6. “The pike dies of experience and habits…”

7. 6 Strategies www.opensourcemanagement.it O PEN S OURCE M ANAGEMENT

8. 1) HANDLE THE INTERNAL REASONS 8

9. WHY DOES YOUR COMPANY EXISTS? How do you add value to the customer? When a company loses ground it has always stopped to add value

10. 10  Owner   Existing situation of the company

11. 2) HARD WORK HAS CHANGED!

12. Comfort ZoneUncomfortable == Consuming valueCreating value

13. OUT OF COMFORT ZONE

14. Take up a challenge Make a scary (or hard) decision

16. 3) EMBRACE MARKETING

17. MONEY DO NOT DISAPPEAR, BUT THEY DO CHANGE DIRECTION… Melba Toast S. Europe 2012 + 6% Wood Stoves 2013 + 25% What is the «Melba Toast» of your industry?

18. A) ASK IT TO THE CUSTOMERS

19. How do you rate the following advantages you could get from a provider of complete production units? A) The provider is reliable and has a good reputation B) The provider does follow up on the customer for all the installed unit’s life C) The provider is faster than competition in building and installing the unit. D) The provider carefully studies customer’s needs so as to provide solutions that will make the customer more profitable 19

20. E) The provider can rapidly provide an after sales service locally F) The provider offers personalized and tailor made solutions. G) The provider carries such a wide selection of solutions that he can satisfy any customer need.

21. Q6.1 WHAT IS THE MOST IMPORTANT ADVANTAGE FOR YOU?

22. B) “HOW MANY, AMONG THE COMPANIES/INDIVIDUALS THAT TODAY HAVE A NEED THAT MY COMPANY COULD SATISFY, KNOW THEY SHOULD CONTACT MY COMPANY?”

23. Q13. Who at present is the salesperson who is caring for your company ?

24. Train somebody on marketing! 24

25. WHAT TO DO? 1) Handle internal reasons 2) Out of your comfort zone 3) Embrace marketing 4) Mind financial aspects

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27. 5) INCREASE PEOPLE VALUE 27

28. A BUSINESS IDEA IS AS VALUABLE AS THE PEOPLE WHO SUPPORT IT

29. ARE YOU “BETTING” ON THE RIGHT PEOPLE?

30. Steve Jobs, around 1997, talks about his failure in Apple

31. 70% OF COSTS OF NON QUALITY OF PERSONNEL DEPEND ON CHARACTER RATHER THAN ON COMPETENCE AND EXPERIENCE

33. HOW TO GET PEOPLE TO BUY INTO COMPANY GOALS! www.opensourcemanagement.it O PEN S OURCE M ANAGEMENT

34. PRODUCTIVITY PROBLEM CAUSE (=Source Point) EFFECT (=Receipt Point)

35. DO YOU HAVE A GOAL? 35

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37. Write your 3 years goals 37

38. Why should someone really capable work for you? 38

39. 39 WHY HAVING A COMPANY GOAL? “When in a group there isn’t a goal, any member of the group will be looking for a new one to embrace…” “Given a good quality goal even an average quality management can make good progress» “Without a positive goal, middle managers cannot get support from the group”

40. 40 WHAT IS A GROUP? A group is not just a number of people. It is a number of people with a shared purpose, ethical principles and motivations.

41. Every important person in the company should have a special project 1) Understanding the goal or the project of our employee 2) If he doesn’t have one, you have to propose one that could motivate him 3) Making him wanting it 4) Making sure he reaches it

42. 7) STUDY (IMPROVE YOURSELF)

43. THE COMPANY MIRRORS THE MANAGER 1) To grow as a company you need to have a program to improve yourself If you want things to change, you have to change first