1. Non-Market Strategies Ravi Madhavan Professor of Business Administration, Alcoa Foundation International Faculty Fellow & Director, International Business Center Katz Graduate School of Business, University of Pittsburgh

2. Source: http://www.coca-colacompany.com/water-stewardship-replenish-report/, accessed 2/6/15http://www.coca-colacompany.com/water-stewardship-replenish-report/

3. Source: https://www.apple.com/supplier-responsibility/, accessed 2/6/15https://www.apple.com/supplier-responsibility/

4. Source: Bach & Allen, 2010

5. Using the Non-Market Strategy Lens Analysis – the (IA) 3 process What is the Issue? Who are the Actors? What are the actors’ Interests? In what Arena do the actors meet? What Information moves the issue in this arena? What Assets do the actors need to prevail in this arena? Integration Address key market strategy issues Identify key non-market strategy issues, e.g. – Regulation – Intellectual property regime – Business practices – Labor practices Balance viability in host market with global company policy Assess consistency between market and non-market components of your strategy Source: Bach & Allen, 2010

6. Further Resources David Bach and David Bruce Allen (2010), “What Every CEO Needs to Know About Nonmarket Strategy,” MIT Sloan Management Review Vol. 51, Issue 3, pp. 41-48. Nick Lovegrove and Matthew Thomas (2013), “Triple-Strength Leadership,” Harvard Business Review Vol. 91, Issue 9, pp. 46-56.