1. ©2007 McGraw-Hill Ryerson Limited. All rights reserved. MODULE 6 You-Attitude

2. ©2007 McGraw-Hill Ryerson Limited. All rights reserved. Module 6 Skills to Begin building goodwill Adapt your message to the audience Emphasize what the reader wants to know Assess your messages for you-attitude

3. ©2007 McGraw-Hill Ryerson Limited. All rights reserved. Module 6 Outline What is you-attitude in writing? How do I create you-attitude? Does you-attitude mean using the word you? I’ve revised my sentences. Do I need to do anything else?

4. ©2007 McGraw-Hill Ryerson Limited. All rights reserved. Looks at things from the audience’s point of view Respects the audience’s intelligence Protects the audience’s ego. Emphasizes what the audience wants to know You-Attitude

5. ©2007 McGraw-Hill Ryerson Limited. All rights reserved. Talk about the reader, not yourself Don ’ t talk about feelings, except to offer congratulations/condolences Use you more often than I in positive situations. Use we when it includes the reader Avoid you in negative situations To Create You-Attitude

6. ©2007 McGraw-Hill Ryerson Limited. All rights reserved. Be concise and complete Anticipate and answer questions readers are likely to have Show why information the reader did not ask for is important Explain to readers how the message’s subject affects them Creating Goodwill with Content

7. ©2007 McGraw-Hill Ryerson Limited. All rights reserved. Put information readers are most interested in first. Arrange information to meet your reader’s needs, not yours. Use headings and lists so that the reader can find key points quickly. Creating Goodwill with Organization