1. Attitude Change https://store.theartofservice.com/the-attitude-change-toolkit.html

2. Anchoring and adjustment - Attitude change 1 Implications of attitude change theories for numerical anchoring: Anchor plausibility and the limits of anchor effectiveness https://store.theartofservice.com/the-attitude-change-toolkit.html

3. Attitude (psychology) - Attitude change 1 Attitudes can be changed through persuasion and an important domain of research on attitude change focuses on responses to communication. Experimental research into the factors that can affect the persuasiveness of a message include: https://store.theartofservice.com/the-attitude-change-toolkit.html

4. Attitude (psychology) - Attitude change 1 When people are not motivated to process the message, simply the number of arguments presented in a persuasive message will influence attitude change, such that a greater number of arguments will produce greater attitude change.Petty, R.E https://store.theartofservice.com/the-attitude-change-toolkit.html

5. Attitude (psychology) - Attitude change 1 In the peripheral route to attitude change, the individual is encouraged to not look at the content but at the source https://store.theartofservice.com/the-attitude-change-toolkit.html

6. Attitude (psychology) - Emotion and attitude change 1 Emotion is a common component in persuasion, social influence, and attitude change https://store.theartofservice.com/the-attitude-change-toolkit.html

7. Attitude (psychology) - Emotion and attitude change 1 By activating an affective or emotion node, attitude change may be possible, though affective and cognitive components tend to be intertwined. In primarily affective networks, it is more difficult to produce cognitive counterarguments in the resistance to persuasion and attitude change. https://store.theartofservice.com/the-attitude-change-toolkit.html

8. Attitude (psychology) - Emotion and attitude change 1 Affective forecasting, otherwise known as intuition or the prediction of emotion, also impacts attitude change. Research suggests that predicting emotions is an important component of decision making, in addition to the cognitive processes. How we feel about an outcome may override purely cognitive rationales. https://store.theartofservice.com/the-attitude-change-toolkit.html

9. Attitude change 1 Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined https://store.theartofservice.com/the-attitude-change-toolkit.html

10. Attitude change - Bases 1 There are three bases for attitude change: compliance, identification, and internalization. These three processes represent the different levels of attitude change. Kolman, H.C. (1938). Compliance, identification, and internalization: Three processes of attitude change. Journal of Conflict Resolution, 2(1), 51-60. https://store.theartofservice.com/the-attitude-change-toolkit.html

11. Attitude change - Internalization 1 The Expectancy-value theory is based on internalization of attitude change. This model states that the behavior towards some object is a function of an individual’s intent, which is a function of one’s overall attitude towards the action. https://store.theartofservice.com/the-attitude-change-toolkit.html

12. Attitude change - Emotion-based 1 There is considerable empirical support for the idea that emotions in the form of fear arousal, empathy, or a positive mood can enhance attitude change under certain conditions https://store.theartofservice.com/the-attitude-change-toolkit.html

13. Attitude change - Emotion-based 1 It is difficult to measure attitude change since attitudes may only be inferred and there might be significant divergence between those publicly declared and privately held https://store.theartofservice.com/the-attitude-change-toolkit.html

14. Attitude change - Dual models: Depth of Processing 1 Many dual process models are used to explain the affective (emotional) and cognitive processing and interpretations of messages, as well as the different depths of attitude change. These include the elaboration likelihood model and the heuristic-systematic model of information processing. https://store.theartofservice.com/the-attitude-change-toolkit.html

15. Attitude change - Heuristic-Systematic Model of Information Processing 1 The Heuristic-Systematic Model of Information Processing describes two depths in the processing of attitude change, systematic processing and heuristic processing https://store.theartofservice.com/the-attitude-change-toolkit.html

16. Attitude change - Systematic processing 1 Individuals who receive a message through systematic processing usually internalize the message, resulting in a longer and more stable attitude change. https://store.theartofservice.com/the-attitude-change-toolkit.html

17. Attitude change - Heuristic processing 1 Individuals who process a message through heuristic processing do not internalize the message, and thus any attitude change resulting from the persuasive message is temporary and unstable https://store.theartofservice.com/the-attitude-change-toolkit.html

18. Attitude change - Heuristic processing 1 A famous study that constitutes the difference in attitude change is the Milgram experiment, where people changed their attitude to “shocking their partner” more when they followed authorities whereas the subjects themselves would have not done so otherwise. https://store.theartofservice.com/the-attitude-change-toolkit.html

19. Attitude change - Heuristic processing 1 *Liking has shown that if one likes another party, one is more inclined to carry out a favor. The attitude changes are based on whether an individual likes an idea or person, and if he or she does not like the other party, he/she may not carry out the favor or do so out of obligation. Liking can influence one's opinions through factors such as physical attractiveness, similarities, compliments, contact and cooperation. https://store.theartofservice.com/the-attitude-change-toolkit.html

20. Attitude change - Elaboration Likelihood Model 1 This suggests that motivation through emotion alone will not result in an attitude change. https://store.theartofservice.com/the-attitude-change-toolkit.html

21. Attitude change - Cognitive dissonance theory 1 The basic idea of the Cognitive Dissonance Theory relating to attitude change, is that people are motivated to reduce dissonance which can be achieved through changing their attitudes, beliefs,orFestinger, L https://store.theartofservice.com/the-attitude-change-toolkit.html

22. Attitude change - Cognitive dissonance theory 1 Thus, attitude change is achieved when individuals experience feelings of uneasiness or guilt due to cognitive dissonance, and actively reduce the dissonance through changing their attitude, beliefs, or behavior relating in order to achieve consistency with the inconsistent cognitions. https://store.theartofservice.com/the-attitude-change-toolkit.html

23. Attitude change - Sorts of studies 1 Carl Hovland and his band of persuasion reseachers learned a great deal during World War 2 and later at Yale about the process of attitude change.Rogers,Everett M:A history of communication study https://store.theartofservice.com/the-attitude-change-toolkit.html

24. Attitude change - Sorts of studies 1 *High-credibility sources lead to more attitude change immediately following the communication act,but a sleeper effect occurs in which the source is forgotten after a period of time. https://store.theartofservice.com/the-attitude-change-toolkit.html

25. Attitude change - Sorts of studies 1 *Mild fear appeals lead to more attitude change than strong fear appeals.Propagandists had often used fear appeals.Hoveland's evidence about the effect of such appeals suggested that a source should be cautious in using fear appeals,because strong fear messages may interfere with the intended persuasion attempt. https://store.theartofservice.com/the-attitude-change-toolkit.html

26. Introspection illusion - Attitude change 1 In studies wherein participants chose an item to keep, their subsequent reports of satisfaction with the item decreased, suggesting that their attitude changes were temporary, returning to the original attitude over time. https://store.theartofservice.com/the-attitude-change-toolkit.html

27. For More Information, Visit: https://store.theartofservice.co m/the-attitude-change- toolkit.html https://store.theartofservice.co m/the-attitude-change- toolkit.html The Art of Service https://store.theartofservice.com