1. Web Analytics tools Google Analytics and Crazy Egg

2. Overview Tools used for analyzing website usage. Track users on an aggregate scale (not individual). Do not affect layout/design of webpages. Easy to install and setup (javascript snippets). Can only track where you have your javascript (few exceptions).

3. Google Analytics Especially good for tracking large scale data (long periods of time, lots of users); can scale down reasonably well Tracks movement through a website; tracks referrals Lots of content, lots of options Often undergoing revisions

4. Google Analytics Dashboard

5. GA Tab: Audience Audience o Demographics (language, location) o Technology (OS, browser) o Mobile (Device type, device brand/OS) o Visitor Flow (where they go, from where)

6. Mobile Flow

7. GA Tab: Traffic Sources Covers where users are coming from (referrals) Both local sources (‘direct’ i.e. kennesaw.edu) and major search engines.

8. GA Tab: Content Focuses on page content itself (usage of the actual web pages) Page views (overall, per page) In-Page analytics

9. In-Page Analytics

10. GA Tab: Conversions Business oriented (how many users ‘convert’ to sales) Have to set this yourself Goals and Funnels

11. Crazy Egg Good for page-specific analytics Creates “Snapshots” Tracks how users navigate a specific page More robust options compared to GA’s “in –page analytics” Good for informing interface design

12. Crazy Egg: Heat Map

13. Crazy Egg: Scroll Map

15. Crazy Egg: Confetti

17. Crazy Egg: Overlay

18. Crazy Egg: List