1. 1 Marc Hofmann Managing Director, CheckMyBus GmbH Busworld Academy Istanbul, Friday April 15th, 2016 Drivers of change

2. 2 Reach more people Information Innovations driving success of the bus Convert them Booking New media Image Price Quality After sales Innovation

3. 3 Reach more people

4. 4 User behavior is changing All Info„In the Crowd“Easy Sharing instead of owning (Uber, Airbnb,….) Smart phone instead of car (average age car purchase 46  53) CO2 emissions increasing Always on  They want….

5. 5 CheckMyBus makes buses available everywhere The world‘s largest virtual bus network > 3 Mio weekly departures 700.000 connections > 10.000 cities > 50 countries 11 webpages 8 languages 1 Search Slot

6. 6 What is the benefit? Get best price Most suitable connection Easy handling Save money…. Compare all companies  60% off No extra fee Offers / Deals included Save time…. One search Different languages Station localisation Area search Right time… All connections International connection Connections in area  For bus operators it is the most efficient and cheapest marketing channel

7. 7 Offline to Online to Social to Mobile Online share Bus share FR GER TK BR US UK IT User‘s purchase process Book via app / mobile ticket Social experience Search online Book online Search online Book offline Book & search offline

8. 8 Convert them

9. 9 Trends in product and business Customer Journey Separate Operations Aggressive Pricing Comfort & Style + 5500% Conversion Fast expansion and marketing expertise Modern and comfortable buses Ryan Air model

10. 10 Convert them Reach more people Reach and conversion go hand in hand in a successful partnership www.checkmybus.com