1. Created by BM|DESIGN|ER Splyfe Basic Hypothesis Test

2. Created by BM|DESIGN|ER PARTNERS Jakub Koter (Red Piston) Sonos?... VALUE PROPOSITION Newfound involvement/enjoyment of music (brand mantra) Reward-based lifestyle management tool (F) [1] Time-optimized fusion of gaming/music (F/E) [1] Bonding with close ones through music (E) [1] Discover musical self and similar people (E) [1] Matchmaking a symbiotic artist/event to fan relationship (E) [1/2/3] Access to untapped markets and marketing strategies (F) [2/3/4] CUSTOMERS Generation X [1] Artists [2] Event coordinators/promoters [3] Music media services/blogs [4] Advertisers [5] KEY ACTIVITIES Platform management Platform promotion Service provisioning RELATIONSHIPS Formal PR [1] Social Media [1] Retention through desire engine [1] Kompozed/cur8[FM] [1] CRM/Automatic Services [1] Frequency/Club Membership Programs [1] Brand contacts [1] Artist events [1/2/3] KEY RESOURCES Platform DISTRIBUTION & ACQUISITION CHANNELS Mass comm/brand contacts (A) [1] MVP of some sort (A) [1] Point filters/time scale (E) [1] Gameplay (E/P) [1] Navigable virtual add- on/freemium paths (P) [1] Points/badges (D) [1] Refer to Customer Relationships Section (AS) [1] COST STRUCTURE Blue Ocean-driven (high value & low cost) Platform management & development Platform promotion REVENUE STREAMS / PRICING Upselling via virtual add-ons [1] Premium Version [1] Bid for spot on "Keep Up" page [2/3] The Vault access/content placement [2/3/4] Per Splynt payment w/ 2 year contract [2/3/4] Selling relevant market data [2/3/4] Advertising on various platforms [5]

3. Created by BM|DESIGN|ER PARTNERS Jakub Koter (Red Piston) Sonos?... VALUE PROPOSITION Newfound involvement/enjoyment of music (brand mantra) Reward-based lifestyle management tool (F) [1] Time-optimized fusion of gaming/music (F/E) [1] Bonding with close ones through music (E) [1] Discover musical self and similar people (E) [1] Matchmaking a symbiotic artist/event to fan relationship (E) [1/2/3] Access to untapped markets and marketing strategies (F) [2/3/4] CUSTOMERS Generation X [1] Artists [2] Event coordinators/promoters [3] Music media services/blogs [4] Advertisers [5] KEY ACTIVITIES Platform management Platform promotion Service provisioning RELATIONSHIPS Formal PR [1] Social Media [1] Retention through desire engine [1] Kompozed/cur8[FM] [1] CRM/Automatic Services [1] Frequency/Club Membership Programs [1] Brand contacts [1] Artist events [1/2/3] KEY RESOURCES Platform DISTRIBUTION & ACQUISITION CHANNELS Mass comm/brand contacts (A) [1] MVP of some sort (A) [1] Point filters/time scale (E) [1] Gameplay (E/P) [1] Navigable virtual add- on/freemium paths (P) [1] Points/badges (D) [1] Refer to Customer Relationships Section (AS) [1] COST STRUCTURE Blue Ocean-driven (high value & low cost) Platform management & development Platform promotion REVENUE STREAMS / PRICING Upselling via virtual add-ons [1] Premium Version [1] Bid for spot on "Keep Up" page [2/3] The Vault access/content placement [2/3/4] Per Splynt payment w/ 2 year contract [2/3/4] Selling relevant market data [2/3/4] Advertising on various platforms [5]

4. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

5. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING