2.  UNIVERSAL IMPACT: We empower people to own the future - business, lives, family, community, impacting the world one business at a time.  ABUNDANCE: We plant, water and nurture the seeds of abundance that we liberally sprinkle.  HEALTHY LIVING: We practice and inspire physical, emotional and spiritual health.

3.  WINNING: We win through taking risks and harnessing pain to facilitate change. We empower people to enjoy being successful by winning the game of life and business.  LEARNING IS GROWING: We are a learning company; disciples of our processes and a healthy developing organism.  WISDOM: Through Truth and Authenticity we give and receive wisdom and discernment to foster an environment of continual learning and improvement.

4.  LEADING BY EXAMPLE: Through the recognition of our success by those we lead and mentor we grow our impact, influence and market share.  TRUSTED ADVISORS: Our compassion for our clients and team compels us to go the extra mile in helping those we influence attain personal excellence.  WE ARE WARRIORS: We build intimacy through conflict in an atmosphere of mutual respect. "The compassion of the strong is in waking people up to their blindness! For that you need to be a warrior." Fernando Flores.

5.  We are Change Agents - The catalysts that create change & growth.  We love what we do! Touching lives and influencing people for business & personal growth meets our personal and emotional needs.  Money - Our passion builds wealth  We make vital things serious - Serious things encouraging, playful and fun!  We improve company cultures - Through healthy communication and accountability.

6. Brand Promise: By engaging emotions, changing hidden belief systems, encouragement & ongoing reinforcement we empower our clients to own their future. Big Hairy Audacious Goal: Client's find, qualify and close new business to fuel 33% annual growth

7.  Passion › Helping people own their future and love life. Defeating dysfunction and facilitating change. Sharing in success through celebration.  Best in the World › Empowering Small Business to become unified, focused and passionate about working to successfully exceed the company’s strategic plan and initiatives.  Financial Driver › Ongoing reinforcement training to build business profits, communications and enjoyment.