1. 7-1Supply Chain Mgmt & Strategy Supply Chain : a Strategic Factor J. Tannock (2007) Supply chain do not always behave as expected or desired, due to the complexity of interconnections and variability in both performance of suppliers and the links between them.

2. 7-2Supply Chain Mgmt & Strategy Supply Chain for Denim Jeans

3. 7-3Supply Chain Mgmt & Strategy RM 1.50 Retailer RM 1.89 Customer Distributor Farm RM 0.40 Manufacturer RM 1.15 Chillies RM0.50 Suppliers Tier 2 S2 Suppliers Tier 1 S1 S2 Suppliers Tier 3 S3 Product improvement Process & Design Scheduling & Planning Market research Material Flow Ideas and design to satisfy the end customer Budget Collection Figure 2, Fundamental Flow of Supply Chain Management (SCM)

4. 7-4Supply Chain Mgmt & Strategy Fundamental Issues of SCM Quality Delivery Technology Communication Networking & Linkage Human & Nature RisksCultural & Trust Competitiveness Issues

5. 7-5Supply Chain Mgmt & Strategy Duties and Tariffs APEC ASEAN ANZCERTA FTAA NAFTA CALM ATPA MERCOSUR TAFTA ACFTA

6. 7-6Supply Chain Mgmt & Strategy Volkswagen

7. 7-7Supply Chain Mgmt & Strategy Bullwhip Effect Occurs when slight demand variability is magnified as information moves back upstream