2. Jupiler Jupiler n°1 beer in Belgium An important sponsor of Belgian Pro League 5 kinds of beer (Jupiler, Jupiler Blue, Jupiler Tauro, Jupiler New Tauro and Jupiler N.A.)

3. Target Audience

4. Especially for men but women also drink Jupiler

5. Brand image

7. Jupiler Soft bitter taste and contains 5.2% alcohol It is best consumed at a temperature of 3 ° C With a good head of foam

9. Jupiler Blue A variant of Jupiler and was launched in 2006 A lower alcohol content of 3.3% Still retains the flavor of the original Jupiler Intended for times when consumers are in for a beer But the alcohol is concerned, such as during lunch or chores

11. Jupiler (New) Tauro Launched in the autumn of 2008 on the market This beer has an alcohol content of 8.3% Early 2012, they stopped the production of this beer  Jupiler New Tauro: launched in March 2012  Reduced alcohol content of 6.2%

13. Jupiler N.A. A non-alcoholic beer with an alcohol content of 0.5% A little bit of alcohol just for the taste of Jupiler

14. Brand name

15. The beer is brewed by brewery Piedbœuf in the town Jupille-sur-Meuse, a district of Liege The complex is located on both sides of the railroad Maastricht-Liege In 1966 the suffix –er “jupile => Jupiler”

16. positioning

17. Positioning Brewed in Belgium Almost anywhere in the world

18. Packaging and slogan

19. Packaging Embleem of Jupiler has always been a bull Renewed in 2006 => bottle as glass Little change of the appearance (embleem and layout) Bull stands on 4 legs now The name “Jupiler” stands vertically

20. Slogan “Beer brewed carefully, to be consumed with care” – in Dutch “Bier met liefde gebrouwen, drink je met verstand” “Men know why” – in Dutch “Mannen weten waarom”

21. The end